Senior Manager, Consumer Insights

Grow with Welch's!

Welch's is on a journey towards our bold ambition of being the leader of convenient, good for you fruit-based food and beverages. To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary!

Position Summary:

Welch's is seeking a Consumer Insights professional to make a difference to the transformation happening at Welch's with an impactful Consumer Insights team.

The Senior Manager Consumer Insights will focus on Brand and Strategic Insights driving the voice of the consumer. This role is highly visible within the Organization influencing discussions and the agenda of senior stakeholders and decision makers. Partnering with teams from Marketing, Innovation, R&D & Sales to develop, create and execute consumer learning plans to help the Organization progress.

Where You'll Work

This role will be based out of our Concord, MA headquarters where you will be immersed in a growth culture where innovation thrives and collaboration is key.

Our company in-office schedule is designed to maximize collaboration & relationship building balanced with flexibility and well-being with a hybrid schedule, including Thursdays/Friday being remote, flex days.

What You'll Do:

• Partner and drive change with key internal stakeholders creating a more consumer obsessed environment
• Measure and outline implications for the Welch's brand and its product categories using tools like brand health tracking, panel data, and macro trends
• Work with Marketing team and agency partners to ensure consumer insights are brought to life in briefs, creative development, and throughout the entire communication process
• Day-to-day responsibilities will include:
  • Cross-functional partnership and project management
  • Lead custom primary and secondary research projects
  • Identify macro trends and insights in support of strategic business goals
  • Socialization of research

Who You Are:

• Passionate with a love for people & brands
• Insatiably curious and knowledgeable on how consumers make decisions and must want to know the "why" behind every factoid
• A roll up your sleeve person who will find ways to get the job done
• A problem solver who has both analytical and creative ability
• A strong communicator, selecting the key insights to sell-in and drive recommendations so the Organization can make progress
• Able to manage various projects at once and prioritize what is most important for business progress
• Strategic, big picture thinker that does not get lost in the details of numbers, but drives actionable implications for the business
• Desire to work in an organization with a clear vision that will invest in you, develop you and want you to lead

What You'll Need:

• Bachelor's Degree required in related fields such as psychology, marketing, anthropology, statistics, or economics. MBA preferred. An equivalent combination of education and experience that proves competence in role may be considered
• Food and Beverage experience / industry knowledge a plus
• Minimum 7 years of experience in Consumer Insights. Experience working on both the vendor/consulting and in-house brand side is a plus
• Experience working with teams that are brand building, developing innovation, and using macro trends
• Extreme attention to detail with strong ability to multi-task
• Ability to synthesize data from disparate sources such as primary, secondary, and syndicated
• Demonstrated experience developing data into story-driven insights that are actionable
• Strong ability to speak to insights with passion, understanding, and candor
• Ability to build strong relationships with colleagues from different backgrounds

At Welch's we value diversity, a passion for what you do, and a commitment to continuous learning. Even if you do not feel you meet every requirement listed, but this role aligns with your strengths and goals we encourage you to apply. Join us and contribute to something extraordinary.

Welch's is an Equal Employment Opportunity Employer. We recognize the importance of diversity in hiring and building a dynamic, strong workforce. We are committed to the prevention of employment discrimination based on race, religion, color, sex, gender identity, national origin, age, marital status, disability and/or military or veteran status, sexual orientation or any other action covered by federal or applicable state/local laws.

What You'll Enjoy:

• Organization with a bold, clear purpose