Director, TikTok Shop

About Flamingo

Flamingo is an award-winning body, hair, and care brand delivering high-performance, thoughtfully designed products at an accessible price. Since launching in 2018, we’ve become the #3 player in women’s shave in the U.S. and expanded our assortment to offer products for every routine: razors, wax steps for face and body, shave gel, and body lotion. Our products and campaigns have been covered by Vogue, Vanity Fair, Elle, and InStyle, and we’ve won major beauty accolades from Allure  and Essence. With a mission to empower women, Flamingo is committed to partnering with nonprofit partners working to help women and girls build healthy relationships with their bodies and has helped connect over 200K people to quality mental health and wellbeing resources. 

Flamingo is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, and Mando. Driven by a mission to “Create Things People Like More,”  the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date. 

About Harry’s & Flamingo
Harry’s is a men’s grooming brand that offers high quality shave, body, hair, and skin care products at an exceptional value. Flamingo is an award-winning body, hair, and care brand delivering high-performance, thoughtfully designed products at an accessible price. Both brands launched with the ambition to improve the shaving and personal care experiences for millions of people everywhere. Since launching in 2013 and 2018 respectively, they’ve fundamentally changed the dynamics of their categories, with Harry’s growing to be the #2 men’s shave brand globally, and Flamingo the #3 player in U.S. women’s shave. Harry’s and Flamingo are committed to making a positive impact in the world and support nonprofits focused on mental and physical wellbeing.

Harry’s and Flamingo are part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, and Mando. Driven by a mission to “Create Things People Like More,”  the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date.

The Harry's working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Tuesdays & Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday.  Can’t forget the free products and the opportunity to have some meetings without Zoom!

About the Role

We are seeking a Director to run our rapidly scaling TikTok Shop for Harry’s and Flamingo products. In this role, you will blend your expertise across channel strategy, creative thinking, affiliate partnerships, merchandising and performance optimization. You will be responsible for the TikTok Shop P&L, and work cross-functionally with our growth marketing, brand marketing, product, and supply chain teams.

This is an exciting opportunity for someone who understands the cultural relevance of TikTok and the mechanics of social commerce.

Responsibilities:

Own the TikTok Shop Strategy & P&L

• Set the vision, strategy, and roadmap for success on TikTok Shop, informed by a deeply informed perspective on where this emerging platform is headed
• Build forecasts, KPIs, and reporting infrastructure to track and scale performance
• Drive a profitable P&L by managing in platform sales, driving omni-channel halo, and driving efficient customer acquisition through data-informed decision-making

Manage the Shop

• Manage product assortment, pricing, bundling, and merchandising on the TikTok Shop platform
• Optimize PDPs, imagery, and promotional messaging
• Test an