Director, Creative Effectiveness

Job Description

Champion Creative Excellence 

• Drive visibility, adoption, and cultural momentum for Kraft Heinz’s ACE (Accelerating Creative Excellence) program in North America. 

• Partner with the Global Capabilities team to shape, influence and adapt global frameworks to meet North America’s unique needs. 

• Embed creative excellence as the expected outcome of our marketing processes—through tools, routines, campaigns, inspiration, and leadership alignment. 

• Foster a creative culture rooted in bravery, inclusivity, and consumer connection. 

Advance Marketing Capabilities 

• Leverage the global marketing competency model to shape impactful programs and tools. 

• Drive capability and community through immersive learning moments, inspiration, and standards the reflect our market reality.  

• Translate global tools into NA-relevant formats that are accessible, actionable and embedded in how marketers work.  

Elevate Agency Partnerships 

• Co-design new engagement models with both internal and external agencies. 

• Pilot new ways of working that unlock bolder ideas and greater efficiency. 

• Build shared expectations of “what good looks like” and embed agencies fully into our creative process and culture. 

• Drive accountability and performance through creative business reviews and ecosystem planning. 

Build Creative Community and Reputation 

• Celebrate the impact of great creative; Raise the profile and visibility of creative work across the org. 

• Partner with Corporate Comms and PR teams to shape our creative reputation and storytelling externally. 

• Inspire through thought leadership, learning moments, and partnerships with external creative leaders. 

Expected Skills & Qualifications:  

• Curious, courageous, collaborative and strategic leader passionate about the power of brand, communications & consumer experience to impact strategic direction of business. 

• Minimum of 10 years of hands-on experience, including client and/or agency side positions. 

• Proven track record of driving creative excellence, innovation, effectiveness and impact. 

• Demonstrated ability to lead, inspire and impact teams without direct authority. Strong influence and relationship-building skills with the ability to drive the agenda in ambiguous situations. 

• Exceptional strategic thinking and problem-solving abilities. Ability to create and execute practical plans to achieve strategic objectives. 

• Excellent communication and storytelling skills, with the ability to create simple, compelling narratives and present ideas effectively. 

• Passion for planning, building systems, and executing action plans. Strong project management skills and the ability to thrive in a dynamic, fast-paced environment. 

• Demonstrated fluency in brand foundations, briefs and critical brand building activities (e.g. strategy, consumer, insights, design, craft, etc.) to influence all brand pillars tools. 

Our Total Rewards philosophy is to provide a mean