Senior Communications Specialist

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.<p></p><p></p><p></p><p><b>Job Summary</b></p>Responsible for the creative development and implementation of marketing Communications &amp; PR materials for the Company's products and services. Guides conceptual development of campaigns and initiatives. Collaborates with key stakeholders to create materials to market new product launches and acquisitions. Assists in the development and execution of all aspects of media plans. Works collaboratively with or oversee outside resources such as publishers or agencies to produce effective and market leading communications. Has in-depth experience, knowledge and skills in own discipline. Usually determines. Needs to be a self-starter and manage own work priorities. Acts as resource for colleagues with less experience.<p></p><p><b>Job Description</b></p><p><b>Core Responsibilities</b></p><ul><li><span><span>Supports the International Communications</span><span> lead</span><span> with implementing a targeted regionalized PR strategy, understanding each markets needs and requirements</span></span></li><li><span>Coordinates <span>and </span><span>assists</span><span> </span><span>and liaison</span> the design and copywriting of<span> multiple, global</span> <span>marketing Communications</span> <span>&amp; PR </span>materials including <span>but not limited to; </span><span>direct mail, brochures, web content, sales letters, flyers, newsletters, newspaper, radio and TV advertising and other projects, p</span><span>ress release</span><span>s</span><span>,</span><span> media alerts,</span><span> internal communications,</span><span> case studies, </span><span>thought leadership, </span><span>speaking opportunities</span><span> and</span><span> </span><span>award submissions</span></span></li><li><span><span>Supports the International Marketing team with</span><span> adapting</span><span> web content, research, </span><span>social media copy</span><span>, speaking opportunities </span><span>to align with key messaging and initiatives</span></span></li><li><span><span>Has a 360 approach to </span><span>PR</span><span> </span><span>-</span><span> </span><span>implementing</span><span> a comprehensive </span><span>content</span><span> strategy that encompasses all touchpoints and utilizes various channels to reach </span><span>our</span><span> target audience</span><span>s</span></span></li><li><span><span>Responsible for media monitoring and industry analysis to provide </span><span>in-depth </span><span>insights that steer our targeted PR strategy</span></span><span><span><span> </span></span></span></li><li><span>Maintains the Company's brand identity standards and ensures ongoing brand awareness and consistency in all creative materials.</span><span><span><span><span> </span></span></span></span><span><span>Works with internal resources to determine best targeting practices for various advertising tactics.</span></span></li><li><span><span>Oversees marketing library which includes marketing plans, collateral, creatives and promotional materials.</span></span></li><li><span>Oversees work of outside vendors<span>, including multiple PR agencies,</span> to assure timely and accurate project completion.</span></li><li><span>Assists in the development and implementation of internal Marketing Communications plans. <span>Conducts research for implementation of media plans.</span></span></li><li><span><span>Creates media schedules and manages copy rotation.</span></span><span><span><span> </span></span></span></li><li><span>Monitor budget for campaigns.</span></li><li><span>Coordinates multiple priorities while meeting simultaneous deadlines.</span><span><span><span> </span></span></span></li><li><span>Follows through to ensure that deadlines are met and deliverables meet specifications.</span></li><li><span>Consistent exercise of independent judgment and discretion in matters of significance.</span></li><li><span>Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.</span></li><li><span><span>Willingness to travel to support spokespeople at international events</span></span></li><li><span>Other duties and responsibilities as assigned.</span></li><li><span><span>Opportunity to work with global communications professionals – specializing in external, internal &amp; strategic communications</span></span></li></ul><p></p><p></p><p><b>Employees at all levels are expected to:</b></p><p></p><ul><li>Understand our Operating Principles; make them the guidelines for how you do your job.</li><li>Own the customer experie