Senior Manager Organic Acquisition

<p>If you want to be a Maxonian and help bring the best 2D and 3D visual effects, motion graphics, gaming, AR/MR/VR, visualization and design software to the market, then we should have a chat.</p><p></p><p><b>WHO WE ARE: </b><br/>Packed with brilliant, passionate people, Maxon is deeply rooted in the creative industry and committed to empowering the artistic community. We are Maxonians. We encourage and motivate each other to be curious learners. We are obsessed with customer fulfillment and inspiration – before, during and after purchase. If you too want to be a Maxonian and help bring to market the finest software products for 2D and 3D visual effects, motion graphics, games, AR/MR/VR, visualization and general design, let’s talk.</p><p></p><p><b>About the Role</b></p><p>You will work with international markets to define and execute on SEO priorities — blending editorial excellence, technical SEO, and user-driven experimentation. You will drive SEO initiatives cross-functionally — collaborating with content, product, growth, and paid acquisition and play a key role in educating the wider organisation on the role of SEO in acquisition and retention.</p><p></p><p><b>About You</b></p><p>You are an experienced, strategic, and hands-on SEO leader who thrives in building functions from scratch. You continuously analyse performance based on clearly defined success metrics and devise actionable optimisation plans. You confidently collaborate with stakeholders on <span>identifying growth</span> opportunities, as well as neccesary resources and timelines they require. You are technically and commercially savvy and know how to scale effectively and efficiency through automation and AI.</p><p></p><p><b>Key Responsibilities</b></p><ul><li><b>Strategy &amp; Leadership</b><ul><li>Develop and own a holistic SEO strategy for Maxon corporate and product brands, aligned with growth and product goals.</li><li>Build a scalable SEO roadmap across technical, editorial, and product-led initiatives.</li><li>Define and track KPIs to measure SEO performance and impact on business goals (e.g. traffic, conversion, organic growth).</li><li>Identify automation opportunities through AI to drive Maxon’s digital footprint to where consumers are, scale operations and accelerate time-to-market.</li></ul></li><li><b>Editorial SEO</b><ul><li>Perform keyword research and topic clustering to guide content strategy on both corporate and product levels.</li><li>Partner with editorial, growth, and product teams to create, optimize, and scale high-performing content across the funnel.</li><li>Establish on-page SEO best practices (metadata, internal linking, formatting, etc.) and build <span>documentation/guidelines</span> for teams.</li></ul></li><li><b>Technical SEO</b><ul><li>Conduct regular technical audits (crawlability, indexing, site speed, schema, etc.) and work with developers to implement fixes.</li><li>Collaborate with web and engineering teams to ensure SEO is factored into website builds</li><li>Optimise site architecture, navigation, and UX for search engine and chatbots discoverability and user intent.</li></ul></li><li><b>Cross-Functional Collaboration</b><ul><li>Work with paid acquisition and funnel optimisation teams to test hypotheses, optimise landing pages, and improve overall channel performance.</li><li>Coordinate with analytics and BI to report on SEO-driven growth and optimisation opportunities.</li><li>Be an internal evangelist — educate stakeholders (marketing and non-marketing) on SEO best practices and priorities.</li></ul></li><li><b>Tools &amp; Infrastructure</b><ul><li>Set up and manage core SEO tools and platforms (e.g. Google Search Console, SEMrush/Ahrefs, Screaming Frog, GA4, etc.).</li><li>Define SEO workflows, documentation, and reporting processes to support future team growth.</li></ul></li></ul><p></p><p><b>Basic Requirements</b></p><ul><li>5+ years of proven experience in SEO, with at least 2 years in a senior or strategic role, ideally within a subscription-based media, SaaS, or content-driven business with an international, multi-language footprint</li><li>Deep expertise across the SEO spectrum: editorial, technical, on-page, off-page, and product SEO.</li><li>Hands-on experience with SEO tools: Google Search Console, Ahrefs/SEMrush, Screaming Frog, GA4, Looker/Data Studio, etc.</li><li>Experience with CMS platforms (e.g. WordPress, Webflow, or custom CMS) and basic understanding of HTML/CSS.</li><li>Ability to conduct technical audits and collaborate with product/engineering on implementation.</li><li>Experience with automation and use of AI to scale and streamline workflows, as well as in devising tactics for increasing visibility in chatbots</li><li>Strong analytical and reporting skills — you can turn data into insights and actions.</li><li>Self-starter, entrepreneurial, and comfortable building from scratch in an ambiguous environment.</li><li>Excellent communication skills; able to make SEO concepts