Promo & Coupon Planning- Lead Director

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Job Summary:

​As the Lead Director of Category Promo & Coupon Planning & Execution, you will use your leadership skills to build strong relationships with partners in your designated merchandising business unit, as well as other merchandising business units to design, influence, and implement strategies that positively impact the company, and our promotional strategy for your team, partnering closely with the Lead Director of Pricing Planning & Execution for your designated business unit and Lead Director of Promotion Optimization. You will partner with Category Managers in your designated business unit to provide optimal promotional strategies that drive consumer behaviors and ensure profitable bottom line financial accountability for CVS Health. In your role, you will build significant value for the enterprise by leveraging your creative thinking to elevate our consumer experience and drive consumers to our stores for their everyday shopping needs.

You will impact our business in the following ways:

• Leads a team of 3-4 in the design, development, planning, and execution of a Front Store product-centric promotional strategy that is compelling for consumers and drives retailer choice, delivering short and longer-term customer, trip, and basket growth for CVS.  You will align with the Executive Director, Category Promo & Coupon Planning and Execution to ensure your business unit strategies align with the vision and future roadmap of impact for the team. Scope includes mass market omnichannel category and branded item/price yellow-tag promotions, personalized branded and category coupons, and omnichannel promotional event overlays. 
• Aligns with Executive Director, Category Promo & Coupon Planning and Execution to collaborate with marketing, merchandising, supply chain, store operations, and price & value peers to plan and execute differentiated business unit, seasonal, and/or bi-weekly promotional events.  This includes designing and executing mass market deal structures and personalized coupons that are compelling and accessible to CVS shoppers and leveraging performance results to recommend and plan future category and branded deals and coupons that will deliver intended results. It also includes participating in lead director strategy sessions and implementing go-to-market monthly promotional strategy outcomes as established at the executive director level to deliver customer and business goals by executing against cross-functional operational plans and key milestones. KPIs will be measured for total front store, business unit, and categories, and include P&L, trips/basket, customers, redeemers, discount depth, effective price position, yellow-tag constraints, reg/promo mix, etc.
• Maintains a close partnership with Price & Value leadership team to continually innovate the holistic price, promotion, and coupon strategy, delivering a value proposition that is compelling and accessible for CVS customers.   Responsibilities include leadership and participation in strategy development, experimentation design & execution, process improvement, capability development, executive communications, talent development, etc.

Primary Job Duties & Responsibilities:

This role will oversee and be responsible for developing and executing the product-centric yellow-tag promotion and branded/category coupon planning process, in close partnership with merchant peers for a designated business unit.  It includes responsibility for delivering business unit overall and category-level promotional sales and margin, as budgeted and forecasted by merchant leaders and peers.  It also includes responsibility for delivering weekly yellow-tag promotions and coupons to business unit consumers via designated physical and digital communication channels.

Strategic Planning: 

• Develops and executes a comprehensive short and long-term product-centric promotion and coupon strategy to meet the business objectives of the Front Store leadership team
• Routinely engages with peers and senior leaders (ED, VPs)  across stakeholder groups in thought partnership on promotion and coupons strategy assessment, re-directing as necessary to meet dynamically changing retail consumer environment
• Close