Promotions and Social Media Manager

Woodruff Arts Center employees play an integral role in creating and supporting great art and education initiatives at the nation’s third largest arts center. Comprised of three Art Partners—Alliance Theatre, Atlanta Symphony Orchestra and High Museum of Art—there’s a role for everyone at The Woodruff.

Reports to:

Director of Marketing and Communications

FLSA:

United States of America (Exempt)

Employment Status:

Regular/Full time

ABOUT THE ALLIANCE THEATRE:

Founded in 1968, the Alliance Theatre is the leading producing theater in the Southeast, reaching more than 165,000 patrons annually. The Alliance is a recipient of the Regional Theatre Tony Award® for sustained excellence in programming, education, and community engagement and is led by Artistic Directors Tinashe Kajese-Bolden and Christopher Moses and Managing Director Brandon Kahn. In January 2019, the Alliance opened its new, state-of-the-art performance space, The Coca-Cola Stage at Alliance Theatre. Known for its high artistic standards and national role in creating significant theatrical works, the Alliance has premiered more than 140 productions including eleven that have transferred to Broadway. The Alliance education department reaches 90,000 students annually through performances, classes, camps, and in-school initiatives designed to support teachers and enhance student learning. The Alliance Theatre values community, curiosity, collaboration, and excellence, and is dedicated to reflecting the cultural richness of Atlanta's community with the stories we tell, the artists, staff, and leadership we employ, and the audiences we serve.

POSTION DESCRIPTION:
 

The Promotions & Social Media Manager will coordinate promotional activities and events and oversee the messaging, scheduling, and posting of content for Alliance Theatre's social media platforms such as Facebook, Twitter, Instagram, LinkedIn, TikTok, and YouTube, supporting ideation, drafting, and execution of posts. This candidate will also support the Manager of Digital Storytelling and Graphic Designer with podcast production, graphics creation, blog posts, and light video/photography work to support social media content.  

The Alliance is looking for someone who is connected to the Atlanta arts & culture community and will get the Alliance’s programming, messaging, and brand out in the community through promotional opportunities like festivals, email trades, social media collaborations, special appearances, and more. 

Keeping a finger on the pulse of the ever-evolving social media landscape, especially trends particular to the professional theater industry, this candidate will continuously adapt our approach to reflect the latest best practices.

The Promotions & Social Media Manager must be a strategic thinker, understand existing and emerging media platforms, have strong project management and communications skills, and have a passion for popular culture.

RESPONSIBILITIES:

Grassroots Marketing & Promotions – 40%

• Identify events, festivals, partnerships, influencers, etc. where the Alliance Theatre could engage new and existing audiences
• Create, staff or attend, and execute all experiential marketing plans and events
• Coordinate with artists and production teams on any public appearances or promotional performances by cast members
• Coordinate and fulfill any promotional packages, exchanges, and cross-promotional opportunities such as ticket giveaways, prizes, etc.
• Represent the Alliance Theatre brand and ensure activations align with organizational objectives and target audiences
• Track budget and expenses for activations and promotional items
• Manage event and promo item inventory (working closely with the Manager of Creative and Design.)

Social Media Management – 50%

• Lead social media posting/scheduling, working collaboratively with department heads and team members on content development and post-timing
• Ensure that all brand guidelines and standards are upheld on all channels
• Ensure that content and messaging for each channel follows the Alliance’s strategic goals and voice for that channel, as outlined by the Marketing & Communications Director
• Monitor and respond to social media comments and direct messages, maintaining and upholding the Alliance’s terms of engagement
• Collaborate with all departments of the Alliance Theatre to make sure all programming is given appropriate visibility across our platforms, including education, production, artistic, development, audience engagement and community outreach
• Collaborate with the PR & Marketing Manager on influencer marketing strategy – reposting important content produced by influencers and contributing new