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Senior Director, Product Marketing - ShareFile + MOVEIt
ProgressUnited States, United StatesRemotefull_timeVerifiedPosted 15 Jul 2025
💰 $257,040/yr($208,080/yr – $257,040/yr)
About the role
We are Progress (Nasdaq: PRGS) - the trusted provider of software that enables our customers to develop, deploy and manage responsible, AI-powered applications and experiences with agility and ease. We’re proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. Join us as a Senior Director, Product Marketing and help us do what we do best: propelling business forward. This will be a remote role working out of your home office, however due to team location we will only be considering those in EST zone. We are looking for an exceptional, globally-minded, enterprise-scale Senior Director of Product Marketing to lead strategic marketing initiatives across two distinct product lines generating over $300M in annual revenue. This is a critical leadership role accountable for creating global go-to-market strategies, positioning, and growth narratives that differentiate our solutions in a complex, highly competitive environment. This is a highly visible role within Progress, that includes accountability for creating and leading the strategy and execution to meet marketing pipeline goals and ensuring continued market leadership for the products. You will lead a distributed team across regions, partner with executive stakeholders in Product, Sales, and Strategy, and drive alignment on commercial priorities across the portfolio. This role is not only about execution—it is about establishing and owning strategic outcomes, enabling scale, and elevating our global presence through insight-led decision-making and category leadership.
In this role, you will:
- Own and lead the end-to-end global product marketing strategy across two complex product lines serving both enterprise and high-velocity SaaS segments, contributing to a $300M+ annual revenue portfolio. Balance long-cycle, consultative enterprise GTM motions with scaled, digital-led growth strategies.
- Influence and lead to deliver on pipeline goals across channel marketing, partner marketing, demand generation and product management ensuring strategy and execution delivers on targets and marketing OKRs.
- Drive differentiated messaging and positioning frameworks tailored to multiple buyer personas—from technical practitioners to executive stakeholders—ensuring consistency across product lines, geographies, and GTM channels.
- Establish clear segmentation and targeting models for enterprise and velocity-driven markets, aligning marketing strategies with customer needs, usage patterns, and sales motions (e.g., inbound, outbound, channel, and self-service).
- Build and scale a high-performing global product marketing organization, fostering a culture of strategic thinking, operational rigor, and cross-functional collaboration. Coach senior ICs and managers to operate with autonomy, commercial acumen, and customer empathy.
- Lead go-to-market planning and execution for new product launches, feature rollouts, and commercial initiatives. Design scalable launch processes that support rapid iteration for high-velocity products while enabling depth and customization for complex enterprise solutions.
- Partner with Product Management to influence the roadmap through structured market insights, voice-of-customer programs, and quantitative analysis. Ensure product investments align with strategic market opportunities and unmet customer needs.
- Develop and maintain competitive intelligence infrastructure to track emerging competitors, evolving differentiators, and market shifts across enterprise and high-velocity segments. Translate insights into enablement assets and strategic recommendations.
- Collaborate with Sales, Enablement, and Revenue Operations to deliver high-impact sales tools, playbooks, and training programs that elevate win rates, improve deal velocity, and ensure product-market fit narratives resonate across global markets.
- Support global pricing and monetization strategy in collaboration with Product, Finance, and Support Corporate Functions. Define value-based pricing models, optimize packaging for both enterprise-grade solutions and PLG/self-serve products, and continuously test price elasticity to improve revenue yield.
- Craft and refine the overarching portfolio story, articulating how individual products and capabilities connect to customer outcomes, business value, and broader market trends—serving as the strategic glue across the product suite.
- Define and track success metrics for product marketing, including product adoption, pipeline contribution, win/loss performance, campaign ROI, and pricing impact—continuously refining tactics to accelerate growth.
- Influence company-level strategy by bringing a strong market and customer perspective to cross-functional executive discussions, business planning, and QBRs. Be an excep
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