Chief Marketing Officer Seventh Generation

SVG Chief Marketing Officer  

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our, collaborative, and flexible working environment. Our organizational ambition centers around creating workplaces that foster equity, diversity, inclusion and belonging across all aspects of our business. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Company Background

For over thirty years, Seventh Generation has been on a mission to transform the world into a healthy, sustainable, and equitable place for the next seven generations—and beyond.  At Seventh Generation we are committed to providing effective, safe, bio-based products that are good for the planet and for your family.

A proud B Corp and partner of the Safer Choice program, we hold safer for you, safer for the planet products and ingredients as table stakes.  We consider our products solutions that help address global issues that affect us all, such as air pollution, water health, plastic waste, and consumer trust.  We formulate using renewable, plant-based ingredients rigorously tested to be safe for your family, and we list what’s in our products right on the package. 

We hold deeply that business can and should be a force for good.  A name can say a lot about a company, but for us, Seventh Generation is far more than just a name. It embodies the essence of who we are, what we strive to be, and what sets us apart. Join us!

Role Overview

The Chief Marketing Officer will lead the Marketing Team and be responsible for the development of all aspects of brand positioning and communications, digital and omni-channel media, social media,  influencer, PR, new product innovation and strategic product plan, marketing investments across the funnel and platforms, annual planning, customer planning starting with insights that delivers a clear and compelling proposition for and in service to the consumer and mission. 

This position will lead the creation of integrated marketing platforms that can be applied broadly in all channels to build brand awareness & trial, demonstrate leadership in progressive values and deliver on the very things that define Seventh Generation, driving breakout growth along the way.   As a result, this position will need to be data and insights driven; measuring objectives, key results, ROI and relentlessly focused on the consumer, fiscal delivery and optimization.

This role reports directly to the CEO/GM of Unilever Home Care NA and will partner and lead closely alongside them as well as be a core member of the leadership team driving our culture and mission. 

Position Description

The successful candidate will:  

• Deliver a bold consumer centric & innovative marketing strategy that recruits new users, delivers breakout growth, expands the mission and drives market share gain(s), with an integrated approach to build brand and mission love. 
• Deeply understand consumer insights & behavior, data and the competitive landscape to be able to anticipate consumer needs and design programs and messaging that resonate and connect authentically.
• Manage the P&L and build a well-thought-out budget. Adapt and optimize in support of profit targets and ROI, with constant optimization.
• Understand the media landscape and think forward for future media models that can enable a competitive advantage for Seventh Generation and Home Care North America.
• Lead and oversee all functions and team members within Marketing, ensuring teams collaborate effectively in support of flawless and integrated orchestration.  Mentor and develop team members.
• Partner and work hand-in-hand with Customer Development & Ecommerce teams to ensure Marketing and Brand vision is executed cohesively across channels and touchpoints.
• Partner with R&D and CMI to develop product innovation and a strategic product plan based on consumer insights, market trends, competitive landscape, assortment gaps and new category opportunities.
• Collaborate with and lead agencies and partners to provide comprehensive marketing expertise, thought leadership, and actionable recommendations across the entirety of the consumer journey and mark