starpower - Account Executive, Influencer and Entertainment Marketing

Working at Real Chemistry and in the healthcare industry isn’t just a job for us. We got into this field for different reasons, but we all stay for the same reason – to uncover insights, make meaningful connections, infuse creativity, and improve the patient experience by transforming healthcare through AI and ideas.

Real Chemistry creates the world around modern therapies with over 2,000 talented professionals, and for the last 20+ years has, carved out its space at the intersection between healthcare, marketing and communications, data & AI, and the people at the heart of it all. We work with the top 30 pharma and biotech companies and are built for uncommon collaboration—we believe we are best together, bring together experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be. This one-of-a-kind model allows us to work in a way that better reflects how people experience healthcare—all with the intent to transform healthcare from what it is to what it should be. But we can’t do it alone – you in?

Real Chemistry is looking for an Account Executive, Entertainment and Influencer Marketing to join our growing team!

starpower is a strategic, pop-culture-centric entertainment and influencer marketing agency that counsels and connects brands with entertainment, sport, music, fashion and beauty Talent, Influencers and Content. We have been recognized as the bridge between Hollywood and healthcare, given our expertise and experience identifying and partnering Celebrity Talent and Influencers with brands in the healthcare industry. starpower works with client across various industries, including but not limited to CPG, Health & Wellness, Financial Services and Beverage Alcohol/Spirits. This position you would sit on the consumer and wellness team, focusing on our pharmaceutical client accounts.

This is a hybrid role, based in our New York office.

What you’ll do:

Influencer and Celebrity Talent Procurement (Talent Casting & Negotiation)

• Participate in the Talent Procurement process for public relations, advertising, digital and influencer marketing campaigns

• Participate in internal casting sessions / brainstorming sessions (digital influencer, Health Care Providers, Patient, Celebrity etc.)

• Conduct outreach to Influencers and their representation (agents, managers, publicists, etc.).

• Manage talent vetting process and facilitate background checks (via third party service provider)

• Develop client-facing materials, including casting sheets, scopes of work, budget trackers, formal offers, Long-form Agreements

• Participate in the negotiation of Formal Offer and Long-form Agreements on behalf of brand and agency clients

Campaign Execution & Management

• Manage content creators –hosting briefing calls, managing them/content capture on site, facilitating client approvals and getting content live

• Participate in campaign management & coordinating logistics

• Facilitate Talent approvals of campaign materials

• Track/document all Talent/Influencer approvals

• Maintain Contract Tracker for each campaign

• Create campaign recap documents (as needed)

• Monitoring and daily tracking of performance insights that will be used to hone and improve client campaigns and programs

• Prepare weekly/monthly, campaign, project, etc. reports on predetermined measures of success

• Work closely in partnership with the account team, consistently mining data for opportunities to improve a campaign’s performance.

• Support in the development of post-campaign case studies

• Management of Influencer database, keeping track of all influencer partnerships (past/present/future)

General

• Monitor and mine sports & entertainment news publications, social media channels, blogs, and broadcast to identify opportunities and relevant information for clients  

• Manage and participate in day-to-day communications with clients and internal team

• Attend in-person client meetings, and new business pitches

• Participate in presentations to clients and prospective clients

• Coordinate and participate in conference calls between starpow