Director- US Vaccines Portfolio Marketing Program Implementation Lead

Director- US Vaccines Portfolio Marketing Program Implementation Lead  | 

Why Patients Need You

Pfizer has pioneered innovation in vaccines for over 25 years and in most recent years has developed an industry leading portfolio of assets aligned to CDC/ACIP recommendations.  The time is now to elevate how we think about our value to the marketplace, our customers and their patients by bringing a higher impact portfolio value to the marketplace and customers to complement our brand specific strategies and execution. 

Pfizer has created a new organization designed to lead portfolio marketing efforts in priority areas complementing brand teams by driving scale, consistency, and portfolio level impact.

What You Will Achieve

As the Portfolio Marketing Program Implementation Lead, you will report to Portfolio Marketing Lead.  With your marketing team you will be accountable for the development, design and delivery of Pfizer’s approach, strategy and execution at scale the most impactful vaccine implementation programs which will increase immunizations across the marketplace in line with CDC recommendations. 

The US Vaccines Portfolio Marketing Program Implementation Lead oversees a marketing team of three colleagues as direct reports focused on delivery of portfolio vaccine implementation programs.  You will lead a team of marketers focused on breakthrough execution at scale delivering strategies, tactics and resources to help customers overcome barriers to adult, adolescent and pediatric immunization growing immunization rates in line with CDC/ACIP guidelines and brand strategies. 

You will lead a cross-functional team leading with internal partners (Brand Teams, Field Teams, Medical, Retail & Access, Legal, Regulatory, Digital/Tech, Training, Marketing CoE) and leverage key external partners to maximize budget/resources driving best-in-class strategies and execution while measuring performance and driving continuous improvement in the strategies/execution. 

Scope and impact

This work will have broad scope and impact working across every Pfizer brand/asset, all key customer segments, with the scale to deliver meaningful change in the external market which accelerates business objectives.

Key measures of success

Scaling of existing and new vaccine implementation programs which increase immunization rates, Exceeding annual commercial objectives, Exceeding immunization rate growth targets.

Key Responsibilities

•  Lead a marketing team dedicated to the prioritization, development and execution of opportunities to increase vaccine implementation/utilization

• Will serve as the subject matter expert and be responsible for the development and implementation of marketing strategies and tactics including- Reminder Recall/Adherence programs, Health Information Technology Strategy & Execution, key external partnerships that advance vaccine implementation (e.g. AMGA vaccine confidence in coverage, growing IZ rates, Part D adjudication)

• Coach & develop team of marketers to develop marketing skills, capabilities and competencies while supporting career planning, development and progression

• Manage advertising and HIT agencies and other key external partners to ensure project deliverables are achieved on time and within budget

• Collaborate with Vaccines CFC teams including HIT Account Directors to support customer workflow/protocols including approval and training of customer facing materials

• Lead cross functional team across key internal and external partners to build integrated learning and measurement plan for execution against objectives

• Collaborate with Vaccines CFC teams including HIT Account Directors to support customer workflow/protocols including approval and training of customer facing materials

Basic Qualifications:

• Bachelors degree with 8+ years of sales / marketing pharmaceutical experiences

• Led marketing/customer strategy development – brand, campaign, customer

• Experience designing, developing, gaining approvals, training and executing marketing plans and tactics

• Strong understanding of vaccine implementation programs including HIT, EMR systems, adherence programs including system functionality as it relates to the patient journey and key externa