Integrated Marketing Manager

About Agero:

Wherever drivers go, we’re leading the way. Agero’s mission is to rethink the vehicle ownership experience through a powerful combination of passionate people and data-driven technology, strengthening our clients’ relationships with their customers. As the #1 B2B, white-label provider of digital driver assistance services, we’re pushing the industry in a new direction, taking manual processes, and redefining them as digital, transparent, and connected. This includes: an industry-leading dispatch management platform powered by Swoop; comprehensive accident management services; knowledgeable consumer affairs and connected vehicle capabilities; and a growing marketplace of services, discounts and support enabled by a robust partner ecosystem. The company has over 150 million vehicle coverage points in partnership with leading automobile manufacturers, insurance carriers and many others. Managing one of the largest national networks of service providers, Agero responds to approximately 12 million service events annually. Agero, a member company of The Cross Country Group, is headquartered in Medford, Mass., with operations throughout North America. To learn more, visit https://www.agero.com/.

Role Description & Mission:

The Integrated Marketing Manager is responsible for coordinating and overseeing B2B marketing efforts across various channels to ensure a unified and consistent message for internal and external stakeholders. This role ensures all marketing strategies are aligned and support the company’s goals. The manager will work on blending digital, traditional, and emerging marketing initiatives into cohesive campaigns that maximize reach and impact across diverse customer segments.

Key Outcomes:

• Strategy Development: Creates integrated marketing plans that align with the company’s goals, target audiences, and brand positioning.
• Integrated Campaign Management: Leads the end-to-end planning, execution, and delivery of marketing campaigns. Proactively manages timelines, budgets, and resources while anticipating stakeholder needs, identifying potential challenges, and developing solutions to drive successful outcomes.
• Cross-Channel Management: Oversees the integration of various marketing tactics, ensuring they work harmoniously. This could include digital marketing, content marketing, advertising, events, and public relations.
• Team Collaboration: Works with different teams (e.g., sales, client, analytics) to ensure seamless execution of marketing campaigns and deliverables such as presentations, emails, whitepapers and memos.
• Data-Driven Decision Making: Possesses in-depth understanding of marketing economics and revenue drivers. Monitors performance metrics across channels, analyze results, and adjust campaigns to improve effectiveness and ROI.
• Brand Consistency: Ensures the brand's voice, message, and image remain consistent across all marketing efforts.
• Consumer Insights: Understands market trends, consumer behavior, and competitor strategies to inform marketing decisions.

Skills, Education & Experience:

Education: Bachelor's degree in Marketing, Communications, or a related field, or equivalent professional experience

Experience: 5+ years of experience in marketing with a strong focus on integrated campaigns across digital and traditional channels (e.g., social media, print, events, digital advertising) in a B2B role. Hands-on experience with digital marketing automation tools, presentation development and analytics. Proven track record of developing and executing marketing strategies that meet business goals and engage target audiences effectively. Automotive or Insurance experience is preferred. 

Role Based Competencies (Knowledge, Skills & Abilities): 

• Multi-Channel Expertise: Proven ability to manage campaigns across diverse marketing platforms, including digital, print, social media, and events.
• Creative Strategy: Ability to craft and execute creative marketing strategies that are aligned with the brand and engage the target audience effectively.
• Strategic Planning: Experience in creating strategic marketing plans that align with business goals and long-term objectives.
• Target Audience Segmentation: Proficiency in developing and executing campaigns tailored to specific client segments to increase engagement and conversion.
• Data-Driven Decision Making: Ability to leverage data