Senior Manager, Digital Media - Partner Marketing

Position Summary...

What you'll do...

Make your mark on the legacy of Walmart and come build the next great retail disruptor of global online marketplaces. Walmart Marketplace is a curated community of respected, professional sellers who offer only top-quality, authentic products and best-in-class customer service. Marketplace is an integral part of Walmart’s growth strategy and fast-paced innovation is embedded into every aspect of what we’re building.   

We are looking for an experienced Senior Partner Marketing Manager to lead our channel partner marketing strategy and execution as part of our seller acquisition org. Reporting to the Director of Digital Media and Partner Marketing, this candidate will serve as our resident expert on all things related to driving co-marketing campaigns with our solution provider partners. You will recommend and activate strategies and campaigns with our channel partners across email, social media, in-app banners, webinars, as well as in-person events and SKOs. 

This role is a critical addition to the Marketplace seller acquisition marketing team, with the goal of promoting Marketplace to sellers together with our channel partners, attracting, and tracking new leads and generating awareness and interest for the MP brand. You will enjoy the autonomy to design and activate partner marketing strategies that are part of the broader, seller acquisition marketing strategy. This is a people leadership role, and you will be expected to lead a team of at least 1 to 2 Partner Marketing Managers to start with. 

 You will make an impact by:  

• Building relationships and collaborating with a growing network of solutions and technology partners and agencies on strategic co-marketing initiatives that drive MP applications, leads, opportunities, seller launches and GMV growth. 

• Enabling our channel partners to attract new sellers and brands to Walmart Marketplace and drive incremental revenue from current partners. 

• Spearheading the strategy, planning and execution of strategic partner GTM Playbook, content creation and distribution such as social posts, newsletters, in-app banners, emails, webinars, speaking session scripts and joint activations at industry events. 

• Crafting messages and content for partner audiences via display ad campaigns, paid marketing, email marketing, video testimonials and case studies, and promotional/ incentive offers to Sellers. 

• Managing and allocating partner marketing budget/ market development funds (MDF) across partners and tactic