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Marketing, After-sales & Promotion Specialist

Daimler Truck North America
Santa Fe, United Statesfull_timeVerifiedPosted 12 Nov 2024

About the role

Daimler Truck AG group is the leader in the global automotive industry with more than 120 years of experience in 200 countries.
Our people reflect the company values: Passion, Respect, Integrity and Discipline; we are looking for engaged individuals to join this diverse group, which manages ever-changing challenges.

Daimler Truck, a leading and pioneering group worldwide in the automotive industry with more than 120 years and presence in more than 200 countries. In Mexico it has the divisions of: Daimler Truck, Daimler Truck Buses and Daimler Truck Financial Services.
In our people we can reflect our corporate values: Passion, Respect, Integrity and Discipline and we are looking for highly committed people to join the group in an environment of diversity and constant challenges.
Objective of the position:
Coordinate, develop, and monitor positioning and communication strategies for the After Sales area, aiming to highlight the integral support Freightliner offers, with a focus on customers.
- Plan and execute the "Gira Freightliner" strategy with the Dealer Network.
- Plan and implement the strategy for Freightliner After Sales products and services promotions.
- Create and/or strengthen connections with various internal areas of the company to actively contribute to the organization’s objectives.
- Coordinate direct marketing activities to promote our brand among current and potential customers, showcasing the competitive advantages and attributes of each of our After Sales products.
Perform all functions in full compliance with the following policies: Daimler Truck Code of Conduct, Global Travel Policy, Daimler Truck Group Travel Policy in Mexico, and Non-Cash Rewards.

Consultant: Marisol Alfaro
Hiring Manager: Jorge Victoria

Indispensable Requirements (Candidates who do not meet these requirements may be discarded):

  • Able to demonstrate high strategic thinking.
  •  Experience in project management with continuous follow-up and results presentation.
  • Ability to plan and execute different strategies with several internal customers.
  • Superior verbal and written communication skills. (Desired)

Soft Skills:

-Strategic thinking -Effective communication -Project management -Planning and organization

Academic Knowledge: Bachelor's degree in Marketing, or Business Administration from an accredited college/university.

#Trucks

At Daimler Truck we are united in our purpose “We work for all who keep the world moving”. This motivates us to pursue our common goal: leading sustainable transportation. However, our impact as a global transportation company depends entirely on the impact of each individual at Daimler Truck. That’s why we ensure that our people are encouraged and empowered to show their full impact.

We promote diversity and stand for an inclusive corporate culture. We value the individual strengths of our employees, because these lead to the best team performance and thus to the success of our company.

You can be your true self at Daimler Truck. Inclusion and equal opportunities are important to us. We welcome applications from people of all cultures, generations, physical appearance, phases of life, sexual orientation, gender identity, sexual expression, people with disabilities and people from any underrepresented group.

Main Functions:

  • -Strategic planning, coordination, and implementation of the "Gira Freightliner" with the Dealer Network, integration with CEDEMI (Centro de Manejo Integral), and participation of trailers in strategic events.
  • -Planning and deployment of the strategy for Freightliner After Sales products and services promotions, along with their strategic positioning in line with the archetypes defined in the strategy.
  • -Planning, management, and purchasing of promotional giveaways aligned with the Marketing strategy and segmented according to the archetypes defined in the strategy.
  • -Representation of the Marketing area in the monthly After Sales forums, presenting results of After Sales-related marketing activities and activations.
  • Coordination of Alliance Parts Stores openings and brand positioning strategy through traditional media and Freightliner’s and the Dealer Network's social media channels.
  • Participation in After Sales events with the Dealer Network. General support for the Brand Positioning area (participation in events, assistance with advertising campaigns, Dealer Network openings, and launches of new products and/or services).

Stages of the process:

Publication of the vacancy: November 12th

Filter interview: November27th

Final Interview: December 2nd

Selection Tools: English Test, Competency Based Inter

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Company

Daimler Truck North America

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