Scheduled Hours

37.5

Position Summary

Reporting to the Director of Marketing and Communications, this position contributes to the planning and development of communications for WashU Law. The Marketing and Communications Specialist should have copywriting and/or design experience within an agency environment and in alignment with a unifying strategy.

Job Description

Primary Duties & Responsibilities:

Content Planning and Development

• Writes copy/messaging/content supporting the brand strategy across digital and print, including web, social, email, video scripts, presentations, events, and thought leadership.
• Collaborates with organization and department leads to help plan and executes projects to ensure cohesive brand representation to all audiences.
• Maintains stewardship of brand tone and voice by establishing a working understanding of WashU Law’s operations, objectives and audience(s).
• Contributes to the development of strategies for multichannel campaigns to build awareness, influence consideration, and drive enrollment.
• Works closely with the Director to align messaging with brand standards.
• Reviews copy for grammar, syntax and brand style and proofs prior to deployment to ensure accuracy, consistency and completeness.

Research, Ideation and Measurement

• Understands and actively researches the evolving higher education landscape, bringing forward innovative ideas and media solutions that align with WashULaw goals and mission to enhance current strategies and push boundaries in higher education marketing.
• Develops a deep understanding of WashU Law institutional initiatives and how they drive reputation across all audiences. 
• Contributes to brainstorming sessions and brand development, collaborating cross-functionally with stakeholders to ideate and execute communications that resonate with prospective student, current student, faculty and alumni audiences.
• Ideates within the context of cross-channel performance based on overall impact on reputation and applications.
• Participates in meetings and presentations to discuss marketing content performance, interpretation of data, and actionable plans based on findings.
• Identifies and presents new opportunities/areas of marketing content that will improve audience favorability.

Performs other duties as assigned.

Working Conditions:
Job Location/Working Conditions

• Normal office environment

Physical Effort

• Typically sitting at desk or table.

• Repetitive wrist, hand or finger movement

Equipment

• Office equipment

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.

Required Qualifications

Education:

Bachelor's degree

Certifications:

No specific certification is required for this position.

Work Experience:

Relevant Experience (3 Years)

Skills:

Not Applicable

Driver's License:

A driver's license is not required for this position.

More About This Job

Preferred Qualifications

• Strong preference for candidates with experience developing creative in an agency setting.
• Proven experience and proficiency with traditional and digital media channels.

Preferred Qualifications

Education:

No additional education beyond what is stated in the Required Qualifications section.

Certifications:

No additional certification beyond what is stated in the Required Qualifications section.

Work Experience:

No additional work experience beyond what is stated in the Required Qualifications section.

Skills:

Analytical Thinking, Brand Alignment, Communication, Copywriting, Creative Concepts, Creative Copy, Deadline Management, Decision Making, Detail-Oriented, Journalism, Market Dynamics, Marketing, Marketing Analytics, Marketing Automation, Multitasking, Negotiation, Planning Ability, Problem Solving, Self Motivation, Simplifying Complex Information, Strategic Thinking, Strategy Development, Team Collaboration, Time Management, Working Independently

Grade

G11

Salary Range