Who You Are

You are a strategic builder and collaborator who excels at translating business strategy into executable, scalable go-to-market motions. You have a proven track record of developing partner-centric marketing programs that drive mutual growth and strengthen ecosystem relationships. You are analytically minded, creative, and comfortable operating in the complex intersection of marketing strategy, partnership enablement, and cross-functional execution.

In this role, you will work closely with the Partner Marketing Director to develop and execute targeted GTM playbooks for different partner types—channel partners, marketplace and integration partners, and strategic alliances. You'll own the creation, optimization, and performance management of partner marketing assets and campaigns, collaborating seamlessly with field marketing, demand generation, brand, and product teams to ensure partner programs are positioned compellingly and executed with impact.

You thrive on building scalable systems and repeatable processes that enable partners to sell and market with confidence. You're comfortable working with ambiguity, bringing clarity through data-driven insights and strategic thinking. You communicate complex partnership dynamics in clear, simple terms, and you're equally at home presenting to executives, enabling field teams, or collaborating with individual partners.

Your Success Profile

What You Will Work On

• GTM Playbook Strategy & Execution: Partner with the Partner Marketing Director to define go-to-market playbooks for different partner types. Own the strategic approach to how we execute those playbooks—campaign structure, asset types, timing, sequencing. Execute playbooks and continuously refine based on market feedback and performance.
• Campaign Asset Strategy & Execution: Own the strategic approach to how partner campaigns look, feel, and perform. Define the creative direction, asset types, and design systems that bring partner positioning to life. Work with Brand and PMM teams to translate product and partner messaging into compelling, on-brand assets. Continuously optimize based on performance data.
• Co-Marketing Campaign Execution: Design and execute co-marketing campaigns with partners in coordination with demand gen, field marketing, and brand teams. Own operational planning, creative direction, timelines, and performance tracking.
• Partner Program Enablement: Build enablement frameworks and toolkits that arm partners with knowledge, resources, and confidence to sell Justworks, based on strategic frameworks developed by the Partner Marketing Director.
• Cross-Functional Collaboration: Work closely with product marketing, field marketing, demand gen, brand, product, and sales to align on execution of partner programs and resolve operational constraints.
• Measurement & Optimization Strategy: Define what success looks like for partner campaigns. Establish KPIs and measurement frameworks that connect partner marketing activities to business outcomes (pipeline, revenue, activation). Analyze campaign performance against those metrics and recommend optimization approaches. Own the measurement narrative (“Here's what worked, here's why, here's what we should do differently”).
• Partner Lifecycle Campaign Execution: Execute marketing campaigns across partner journey stages (onboarding, scaling, renewal) based on lifecycle strategy defined by the Partner Marketing Director.

How You Will Do Your Work

As a Senior Manager of Partner Marketing, how you achieve results is paramount. You ground your work in the following foundational knowledge, skills, abilities, and personal attributes:

• Strategic Thinking with