Product Marketing Consultant

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. 

 

Job Overview

 

SAP Concur is seeking a Product Marketing Consultant to join a dynamic team that supports the Concur Small and Midsized business segements globally. This role is focused on developing and executing strategies for SAP Concur products, messaging and positioning within the Small and Midsized Business segment. This product marketer will also work cross-functionally to plan and execute innovative go-to-market motions for the SAP Concur solutions, with the goal of maintaining category leadership and achieving pipeline, sales, adoption, retention, and growth objectives for their respective market units.

 

A successful candidate will thrive in cross-functional projects that positively impact the growth and success of the SAP Concur Small and Midsize (SMB) business unit. By developing a strong understanding of the competitive landscape, customer needs, white space, and product/solution value, the candidate will ensure that products and solutions are priced, packaged, and positioned to optimize SMB performance. They will also impact innovation and product direction by helping the Product Strategy teams understand the unique business requirements of our SMB customers in all the markets in which we operate. 

 

This individual will report to the Senior Director of SMB Product Marketing and will work closely with multiple organizations within SAP and SAP Concur, including solutions marketing, field marketing, pricing, pre-sales, sales, client success, and product management teams.

 

Location: 

Selected candidate must be available to attend SAP office 3 days a week in one of these cities:

Atlanta, GA

Bellevue, WA

Minneapolis, MN

 

Key Responsibilities

 

• Go-to-Market Strategy: Develop and execute go-to-market strategies for SAP Concur products within the SMB segment to ensure product success and a good customer experience
• Product/Solution Expertise: Build deep product knowledge to serve as a subject matter expert when working with other teams and create a differentiated value proposition and messaging, tailored to the target audience.   
• Advocate for the customer: Gather customer feedback and sentiment from various internal and external listening channels.
• Strategic Planning: Assist in marketing business planning based on corporate priorities, product/solution value proposition, audience needs, and whitespace opportunities. 
• Program Planning: Contribute to integrated marketing program planning by providing an audience point of view via positioning, messaging, and respective solution/industry expertise.
• Core Content Development: Partner with Solutions Marketing and Content teams to ensure sales and marketing assets reflect the SMB positioning and messaging strategies
• Sales Enablement: Collaborate with Enablement team to introduce new or updated products and initiative launches with the Distribution teams
• Market Knowledge: Identify market opportunity by product and execute strategies to capture white space. Understand market developments and competitive threats to inform product enhancement requirements and create competitive positioning and talk tracks.

 

Education & Experience Required:

• Bachelor’s degree or equivalent required (Business, Communications, Marketing, or related area)
• Minimum 1-5 years of related experience
• Ab