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Strategy Manager, Licensing & Retail

The Coca-Cola Company
United Statesfull_timeVerifiedPosted 30 Oct 2024
💰 $119,000/yr($97,300/yr$119,000/yr)

About the role

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

November 6, 2024

Shift:

Job Description Summary:

This role is responsible for supporting Licensing & Retail (L&R) strategic business planning, facilitating the design prioritization process, and leading prioritized projects, as determined by key stakeholders.

Key responsibilities include

  • Strategic Business Planning:
    • With Sr. Director of Strategy and Operations and Sr. Strategy Manager, lead cross-functional efforts to develop L&R’s overall growth strategies with leadership team
      • Support development of the yearly strategic prioritization roadmap, tracking tools, and project timelines
        • Strategy development includes but not limited to new retail concepts and development, channel and geographic expansion, L&R collaboration with brand marketing activations, and product and key category strategic growth plans
    • Assist with implementation of prioritized strategic initiatives to expand brand presence in new and existing markets. Understand category and brand strategies and identify opportunities to improve L&R strategic alignment with brand teams
    • Conduct secondary market research including market trends, consumer behavior, global industry/category benchmarking and competitive landscape to support L&R strategic plan and new concept development.
  • Design Prioritization Process:
    • Partner with design and L&R stakeholders to ensure design briefs are aligned with team objectives and clearly articulate business requirements.
    • Receive project briefs and review with Sr. Director of Design for resource allocation and strategic alignment.
    • Manage design prioritization meeting with Sr. Director of Design and L&R Leadership.
    • Collaborate with Business Process and Operations Director to design asset approval process.
  • Project Management:
    • Lead and/or support prioritized projects, including leading cross-functional project teams.  Demonstrate strong project management and problem- solving skills.
    • Support the development of L&R communication materials, including team onboarding tools, strategic plan documents, and general L&R updates.
    • Support strategic development and execution of key internal (quarterly townhall) and external meetings (annual licensing show and summit).

Requirements

  • Strong project management capabilities
  • Ability to consolidate detailed information into digestible higher level strategic direction
  • Excellent influencing, collaboration and relationship-building skills
  • Strong communication skills (written, oral, and presentation)
  • High-level of flexibility and ability to self-manage including tolerance for last minute changes
  • Analytical skills (e.g., ability to synthesize information)
  • Ability to thrive in a team environment
  • High attention to accuracy and detail
  • Proficiency in Microsoft Office Suite
  • Successful performance record
  • MBA preferred
  • Minimum of 5 years of relevant work experience

Experiences

  • Leading cross functional projects
  • Complex project management and problem solving
  • Working with design briefs and design operations and prioritization
  • Synthesizing insights from consumer data, industry trend and qualitative and quantitative research to drive concept development and business results  
  • Experience working with brand marketing teams
  • Agency RFP development preferred
  • Licensing and retail industry experience preferred
  • Collaborate with Business Process and Operations Director to facilitate asset approval process.

Skills:

Adaptability, Analytical Decision Making, Communication, Cross-Functional Teamwork, Influencing, Problem Solving, Relationship Building, Self-Management, Teamwork, Waterfall Project Management

Pay Range:

$97,300 - $119,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

15

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Company

The Coca-Cola Company

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