VP, Digital Marketing & Operations

Our VisionFLYR Labs is focused on the relentless application of advanced and intuitive technologies that help transportation leaders unlock their ultimate potential. 
Starting with airlines, we provide the Cirrus Revenue Operating System™ that reshapes how travel and transportation businesses plan their commercial operation. We displace legacy data, forecasting, pricing, and reporting solutions with a single enterprise SaaS platform that leverages the latest advancements in deep learning, cloud computing, and user experience.
Our hyper-accurate contextual forecasts enable the most effective scheduling, marketing, and leadership decisions while directly managing the pricing for billions of dollars worth of product and revenue.
Flight Itinerary (About The Role)
As the Vice President of Digital Marketing and Marketing Operations, you will set the roadmap for our overall digital marketing and Marketing Operations strategy, while leading a team who can analyze data and turn it into insights to better inform the overall Marketing and digital strategy. In this role, you will build a team of talented digital marketers and marketing operations experts who are passionate about driving scalable growth for the business, while at the same time integrating acquired businesses' digital properties/systems to mitigate risk and maximize synergies/success. This role reports directly to the CMO.

What Your Journey Will Look Like (Responsibilities)

• Set the overall Marketing technology, digital marketing, and Marketing Operations strategy that drives the broader strategic initiatives of the Marketing and Growth team
• Oversee the management of the digital marketing channel budget to ensure every dollar is being used to maximum effectiveness
• Lead the Marketing Operations and Marketing Technology team to strengthen governance, processes, systems, and integrations
• Lead the digital strategy integration track to consolidate acquired businesses into a single website, and common set of systems, vendors, budget, processes, and culture
• Align with the VP, Corporate Communications, The VP of Brand and Content, and the VP of Lifecycle Marketing to ensure the execution of all campaign components are done seamlessly across channels
• Partner with the Head of Sales Operations to ensure continued collaboration and alignment 
• Build a staffing plan for the Digital Marketing and Marketing Operations teams that scale for future growth of the business to ensure appropriate resource allocation to support and lead initiatives
• Present to the CEO and senior leadership team on key trends and the impact Marketing is having on the outcomes of the business
• Assess the current marketing technology stack and identify areas of improvement to fill existing gaps

What To Pack For This Trip (Qualifications)

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All the qualities of a successful leader in a dynamic, highly matrixed organization: exceptional collaborator, communicator, and manager; results-oriented from a foundation of best practice process; a proactive planner, navigator of competing priorities, and responsive problem solver; skill with numbers (evaluating analytics, managing budgets); and the ability to be a flexible leader, confident in their domain.

• 10+ years experience driving Digital direct-response marketing programs in a fast-paced environment 
• 10+ years B2B experience with preference given to Enterprise & B2B SaaS experience
• Demonstrated experience in Marketing Operations including CRM, marketing automation systems, and strategy
• Demonstrated experience in Web Strategy including information architecture, SEO, conversion rate optimization, WordPress development, and website governance is a plus
• Experience managing individual contributors including hiring, inspiring, and leading within a fast-paced, ever-changing marketing organization 
• Collaborating effectively with sales to achieve results - building a deep relationship where they’re trusted partners and allies working as one team
• Experience working with Sales Operations and Finance to define and develop forecasts, goals, and reporting
• Experience driving targeted messages in B2B markets with account-based marketing 
• Experience with integrating acquired businesses as an asset
• A track record of delivery on complex projects, using strong organizational skills, and the ability to influence and work cross-functionally.
• Excellent written and oral communication skills to effectively market the work of Marketing internally
• Strong analytical and quantitative skills – must have the ability to analyze and derive meaning from data which you will then translate into actionable changes
• Ability to build budgets with justification and validated assumptions to explain marketing plan, impact, and ROI

First-Class Ame