Lead Marketing Innovation Manager

🚂 About Pulley

Pulley's mission is to make it easier for anyone to start a company. We believe that more startups should exist and that founder-led companies are more successful in the long term. With Pulley’s cap table management tools, companies can better understand and optimize their equity for the long term. Starting a company is hard enough. Managing equity shouldn’t be.

We’re a high-performing team looking for passionate, execution-focused, self-starters to help us build the next generation of equity and business management tools for founders in an AI-native world. Pulley is growing quickly with over 8,000 customers including startups like Linear, Runway, Fathom, and Roam.

Our trajectory is fueled by top investors like Founders’ Fund, Stripe, General Catalyst, Caffeinated Capital, 8vc, Elad Gil, among other great angels. All of our growth has been organic, and we’re growing the team to meet the demand.

🌟 About the Role

We’re hiring a Lead Marketing Innovation Manager to build and scale new customer acquisition engines that drive measurable revenue impact. This is a senior builder role for someone who can identify high-leverage opportunities, business-case bold ideas, and turn them into scalable programs that generate pipeline and revenue. Operating within the Product Marketing team, you’ll transform customer insight and positioning into visible, market-facing initiatives that attract the right customers and move the business forward.

This role plays a critical part in how we grow, by developing durable acquisition engines that compound over time. You’ll partner closely with Product Marketing, Growth, and Sales to launch, measure, and scale programs with clear ROI accountability. You’ll have real ownership, budget influence, and the autonomy to build initiatives from zero to impact. If you think like an operator, act like a founder, and care deeply about revenue outcomes, this role is built for you.

🛠 What You'll Do

Identify and Build New Acquisition Engines

• Identify high-leverage opportunities to drive net-new customer acquisition across segments and products.
• Develop clear hypotheses grounded in customer insight, revenue potential, and market dynamics.
• Launch, build, scale, and measure resource-intensive marketing programs, such as owned media (podcast, newsletter, research reports), event series, experiential initiatives, etc.

Own Revenue Impact

• Create and pitch business cases to secure budget for new programs.
• Be accountable for influenced pipeline and directly attributable revenue from your initiatives.
• Define success metrics and build the measurement frameworks that tie investments to audience expansion and revenue influence.

Translate Insight into Market-Facing Programs

• Partner closely with Product Marketing to turn positioning, customer research, and market dynamics into compelling external narratives and programs.
• Work with Growth Marketing to ensure programs reach and attract the target audiences.
• Collaborate with Sales to ensure programs attract the right customers and support deal velocity.
• Operate as the executional “tip of the spear” for Marketing acquisition engines, ensuring bandwidth for our department to deliver deep strategy and research.

Operate with a Builder Mentality

• Take ownership of your programs from ideation all the way through execution, scale, and maintenance.
• Have a willingness to be a “face” of Pulley when appropriate or required.
• Work independently as needed, but know when it’s the right time to mobilize and motivate internal teams.
• Be comfortable taking calculated risks. Flag unknowns, model best-case/worse-case scenarios, and commit.
• Bring structure that facilitates scale as your programs deliver.

 

 

🙌 What You Bring

Experience

• 6-8+ years of experience in B2B SaaS marketing. Background as an External Product Marketer or Integrated Marketer is ideal.
• Proven experience conceiving, launching and scaling large, external-facing marketing programs.
• Demonstrated ownership of influenced pipeline and/or directly attributable revenue.
• Experience building in high-growth environments (Series A-D or similar).
• Experience working in cross-functional environments with Product, Sales, and Growth.

Skills

• Strong commercial acumen and comfort modeling ROI.
• Ability to business-case investments and secure buy-in.
• Fluency in pipeline metrics, ACV dynamics, and revenue attribution.
• Exceptional execution ability across