Senior Director, North America Commercial Leader

By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.

Pay Range:

$176,300.00 - $289,700.00

The Senior Director, North America Commercial Leader for the Reagent Solutions Division (RSD) is accountable for leading Bio-Techne’s RUO reagent commercial strategy and execution across North America. This role owns a complex, multi-motion commercial organization spanning field and inside sales, Cell Therapy Business Development, Customer Alliance Management, Custom Services PMO, Stem Cell & Organoid Business Development, and LATAM distribution management.

This leader will play a central role in translating RSD’s strategy from a product-led organization to an application-led commercial model, enabling Bio-Techne to win in priority growth areas including cell therapy (ICT and regenerative medicine), stem cells and organoids, immunology, spatial biology, immunoassays, and drug target biology (proteins).

The role requires a builder’s mindset—designing and scaling a modern commercial architecture that integrates account management, technical specialists, and digital-first engagement, while meeting customers where and how they want to buy.

Key Responsibilities

Commercial Leadership & Results

• Own North America RUO commercial performance across proteins, antibodies, small molecules, matrices, and custom services

• Drive consistent execution against AOP, STRAP, and multi-year growth priorities

• Balance near-term revenue delivery with longer-term market seeding and entitlement building in emerging applications

Commercial Architecture & Transformation

• Design and scale a hybrid commercial model that blends:

  • Account Managers (relationship ownership, portfolio breadth)

  • Technical/Application Specialists (depth in cell therapy, organoids, immunology, spatial biology, etc.)

• Align coverage models to customer buying behavior (direct, distributor, digital, custom)

• Lead the evolution of role clarity, segmentation, incentives, KPIs, and operating cadence as part of the RSD transformation

• Partner with Marketing, Product Management, and Channel to shift from “selling products” to “winning workflows and applications”

Application-Led Growth

• Translate application strategy into actionable commercial plays across:

  • Cell Therapy (Immune Cell Therapy and Regenerative Medicine)

  • Stem Cell and Organoid workflows

  • Immunology and inflammation

  • Antibody use in spatial biology and immunoassays

  • Drug target biology (proteins)

• Ensure commercial teams are equipped to articulate scientific value, workflow fit, and customer outcomes, not just specifications

Strategic Accounts & Partnerships

• Lead the Customer Alliance Management team to deepen and expand strategic customer relationships

• Partner with Cell Therapy BD and Stem Cell/Organoid BD teams to secure early-stage wins, seed future GMP demand, and enable lifecycle expansion

• Oversee LATAM distribution strategy to ensure alignment with North America priorities, coverage, and execution standards

Custom Services & PMO Oversight

• Provide commercial leadership and prioritization for Custom Services through the PMO

• Ensure alignment between customer demand, feasibility, margin, and long-term strategic value

People Leadership & Talent Development

• Build, lead, and develop a high-performing, application-centric commercial leadership team

• Set clear expectations, coaching rh