Jobs and Careers

Sr. Director, Market Access Marketing

San Francisco, United Statesfull_timeVerifiedPosted 7 Nov 2024

💰 $288,000/yr($209,500/yr – $288,000/yr)

About the role

About Pacira Pacira BioSciences, Inc. is a leading provider of non-opioid pain management and regenerative health solutions dedicated to improving outcomes for health care practitioners and their patients. Our in-depth knowledge of non-opioid pain management, coupled with our passion for advancing patient care, drives our commitment to providing solutions that address unmet medical needs and improve clinical results. Why work with us? Rarely do you have an opportunity to do work that really matters. What drives us is our mission. What makes us successful are our people. At Pacira, you are part of an inclusive culture that fosters collaboration, growth, and innovative thinking - a place where you can make an impact and help change the standard of care in non-opioid pain management. Be part of our movement, let’s pursue excellence together. Summary: At Pacira BioSciences, we are committed to driving innovation to provide better ways to safely and effectively manage pain. Our in-depth knowledge of the needs of the pain & post-surgical pain market, coupled with our passion for delivering improved patient care, drives our commitment to providing product solutions that address unmet medical needs and improve clinical results. Payers and their employer customers are equally concerned about increasing the quality of the patient experience, improving health outcomes, maintaining sufficient choice, nurturing physician relationships, and operating efficiently. Pacira is dedicated to being strong partners in patient care and strives to ensure payer marketing activities need to respect the sophistication of payer customers and deliver messages that speak directly to their business concerns to ultimately achieve favorable patient access for our products. Pacira BioSciences currently has an opening for a Sr. Director, Market Access Marketing. The Sr. Director, Market Access Marketing is responsible for leading the marketing payer and reimbursement strategy and tactics for the portfolio to ensure Pacira is well positioned to successfully deliver on the corporate vision and mission. The Sr. Director will drive the development of the payer and reimbursement marketing strategy and lead tactical execution within a matrix organization. This role will be based in the San Francisco Bay area. Essential Duties & Responsibilities: The following statements are intended to describe the general nature and level of work being performed by an individual assigned to this job. Other duties may be assigned.

Collaborate on development and pull through of the portfolio market access and reimbursement marketing strategy, campaign and tactics for Pacira BioSciences that address core customer objectives and lead to favorable access across the franchise.

Provide a comprehensive perspective of the US Managed Markets to Commercial functions, Clinical and Medical Affairs and Legal teams to support and guide the process for further defining the corporate value strategy for the US market.

Define clinical/economic outcome requirements for payer strategy
Partner cross functionally to develop relevant and credible HEOR messaging

Develop robust commercial payer and self-insured employer messaging and materials to communicate the portfolio’s value proposition and the benefits of patient access to non-opioid interventions to manage acute pain.

Develop reimbursement resources to support field sales engagement with key stakeholders including clinicians, administrators, and billers
Support regional payer determinations for field sales “pull-through.”
Build and manage campaigns to communicate favorable reimbursement status through a mix of media and educational initiatives.
Serve as a liaison between field teams and Access Marketing
Identify new opportunities, set objectives, strategies and resources needed to achieve financial and strategic goals.
Establish metrics to track progress, identify areas of growth, and quantify impact.
Build and implement innovative tools which would include personal and non-personal solutions to enhance customer engagement and product access.
Track and manage budgets, forecasts, and assumptions.
Understand