Senior Sales Manager, Client Lead Program

About Fora

Fora is the modern travel agency, redefining what it means to be a travel advisor in today’s world. We’re a next-generation platform that provides a comprehensive, business-in-a-box solution—combining cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnerships—all designed to empower anyone with a passion for travel to turn that passion into a thriving business. Whether you're a travel enthusiast or an experienced professional, Fora equips you with everything needed to launch and scale a successful travel advisory business, making it the ultimate way to align work with your lifestyle.

At the heart of Fora is our mission: to enable 100,000 entrepreneurs to transform their love for travel into a fulfilling full-time or part-time career, offering unparalleled flexibility, autonomy, and support. We believe that everyone, from seasoned travel professionals to first-time entrepreneurs, can build a career that’s both profitable and aligned with their passions.

Our platform combines innovative technology with the human touch, offering:

• Best-in-class training programs to help agents develop expert knowledge, no matter their starting point.
• A powerful suite of tools for booking, client management, and marketing, ensuring agents can focus on delivering exceptional travel experiences.
• Access to an engaged community of fellow advisors, fostering collaboration, support, and shared learning.
• Exclusive partnerships with top travel brands, providing access to competitive rates, perks, and experiences that elevate advisors’ offerings.

Since our founding in 2021 by experienced travel entrepreneurs Henley Vazquez, Jake Peters, and Evan Frank, Fora has experienced rapid growth, expanding to a team of 100+ full-time employees based in downtown New York City. We are proud to be backed by an incredible group of investors, including Forerunner Ventures, Insight Partners, and Heartcore Capital, whose support underscores our commitment to building a platform that not only revolutionizes the travel industry but also creates meaningful opportunities for individuals everywhere.

Fora is a mission-driven company that believes in the power of entrepreneurship, community, and passion. As we continue to grow, we are looking for more talented and like-minded individuals to join our team - people who are excited about transforming the travel space and helping us scale our vision globally.

About The Role

The Client Leads Program (CLP) is a key growth engine for Fora, responsible for converting inbound client interest into best-in-class travel experiences while driving commercial success. As Senior Sales Manager, you will own the full lifecycle of the CLP pipeline, from initial inquiry to booking, ensuring a seamless client experience and optimizing sales conversion and revenue growth. This is a strategic leadership role that requires strong sales expertise, operational rigor, sound judgment, and the ability to scale a fast-growing business channel within a dynamic environment. Reporting to the Director Travel Sales, you will work cross-functionally with product, advisor experience and travel operations to build a world-class client development function at Fora.

Key Responsibilities

• Own and manage the full Client Leads Program (CLP) sales pipeline, driving lead conversion, pipeline velocity, and commercial success.
• Analyze pipeline data to identify trends, optimize lead qualification, and implement improvements that increase conversion rates.
• Deliver strategic sales coaching to CLP advisors through group trainings and targeted 1:1 sessions, strengthening close rates and advisor judgment.
• Advocate for CLP needs within Product and cross-functional teams, informing feature development and platform enhancements.
• Develop and maintain transparent reporting on CLP performance, surfacing key risks, opportunities, and insights to leadership.
• Collaborate with internal teams to ensure seamless handoffs, consistent client experience, and operational alignment across client development.

Requirements

• Total Experience: 5–7+ years of professional experience in sales, business development, or pipeline management, with a proven track record of independently driving results in fast-paced, unstructured environments. Direct experience managing high-v