At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web.

As a Senior Enablement Program Manager at Webflow, you’ll have the opportunity to shape how world-class teams grow, thrive, and achieve impact—empowering people to unlock their full potential while helping scale a company that’s redefining the future of the AI powered Digital Experiences.

About the role:

• Location: San Francisco, CA (Remote)
• Full-Time
• Permanent 
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  
  
  • $131,500 - $181,000
• United States (all figures cited below are in USD and pertain to workers in the United States)

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. 

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the Director, Revenue Enablement

As a Senior Enablement Program Manager, you’ll … 

• Responsible for owning, creating and scaling sales enablement content  including playbooks, pitch decks, messaging frameworks, and tools that support the entire revenue organization.
• Develop and execute a comprehensive content strategy aligned with Webflow’s go-to-market motions across customer segments, sales roles (AE, SDR, SE, CS, etc.), and geographies.
• Translate product value into field-ready content by partnering closely with Product Marketing, Sales Leadership, and partner organizations.
• Standardize and scale playbooks, plays and messaging for different sales stages and personas, ensuring ease of access, clarity, and adoption.
• Drive content quality and consistency, ensuring all assets are on-brand, aligned with messaging standards, and effective across channels and establish performance metrics and feedback loops to evaluate content effectiveness and make data-informed improvements.
• Lead content governance, auditing, and lifecycle management to ensure accuracy, freshness, and ongoing relevance.
• Support sales readiness for major initiatives including onboarding, product launches, strategic campaigns, and market expansions  in collaboration with cross-functional stakeholders
• Commute to the San Francisco office on an as-needed-basis to support business priorities (no set hybrid schedule)

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you:

You’ll thrive as a Senior Enablement Program Manager, if you:

• Have 6-8  years of experience in sales, product marketing, or revenue enablement — including 3+ years leading teams.
• Possess a proven track record of driving sales performance through content, sales execution and enablement.
• Have experience working in or supporting complex B2B SaaS enterprise sales cycles — bonus if you’ve sold or partnered closely with Solutions Engineers.
• Command a deep understanding of both PLG (product-led growth), mid-market and enterprise sales environments.
• Possess outstanding leadership, communication, and collaboration skills, with experience influencing across teams.
• Have a passion for storytelling, sales enablement, and building high-impact programs that scale.
• Operate with both strategic and tactical levels in a fast-paced, high-growth company.
• Stay curious and open to growth — actively building fluency in emerging technologies