Senior Patient Marketing Product Manager

The Senior Patient Marketing Product Manager will be a key member of the Optune patient marketing team.  This individual will be responsible for redefining the post-prescription Patient and Care Partner engagement plans; through innovative campaigns, new educational strategies, and execution of patient-centric marketing activity in coordination with the Patient Experience Team. They will also be responsible for driving patient & care partner demand in support of growing Optune prescriptions. 

This role supports the development and execution of a best-in-class annual patient marketing plans, inclusive of relevant brand strategies. This individual will work closely with patients and care partners, HCPs, and Patient Advocacy Organizations, as appropriate, and will be a key cross-functional player, liaising with numerous teams to accomplish goals, most notably the Patient Experience, Digital Marketing and Patient Advocacy teams.

 

This is a full time, exempt, remote role tied to the Chesterbrook, PA office reporting to the Vice President, Marketing.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Leading the execution of the U.S. post-presciption Optune strategic plan to patients and caregivers
• Driving increased patient and care partner prescription demand for Optune
• Leading build-out and refinement of the Optune user marketing plan, including ongoing measurement and optimizations in conjuction with the Patient Experience team.
• Leading development of Optune patient engagement plan to educate patients and caregivers
  • Drive increase in patient fill rates post-prescription
  • Focus on increasing patient persistence in device usage, leading to average duration changes nationally
  • Helping educate, train and support to proactively address potential adverse event
  • Support the DSS team throughout the post-prescription patient journey
• Cultivating strong collaborative relationships with cross functional partners including DSS, TMs, Pateint Experience, Patient Advocacy, HCP & Patient Marketing, Review Committee, Medical, Regulatory, Legal, and Compliance.
• Adopting a collaborative, can-do, leadership mindset, creating organizational energy and excitement about the Optune patient and caregiver’s journey and experience throughout
• Leading/directing key Agency relationships in developing creative content to reach US GBM BU goals

QUALIFICATIONS/KNOWLEDGE:

• Bachelor’s degree, MBA preferred
• 7+ years’ of related experience; preferably in pharmaceutical, medical device, biotechnology or related industries
• Ability to work independently and in a collaborative team environment with a strong comfort level in working effectively in a highly regulated environment
• Ability to organize, plan and prioritize work in a fast-paced work environment. Ability to achieve goals in a timely fashion.
• Strong oral and written communication skills.  Must communicate effectively and professionally with all levels within the organization and with our external customers.
• Work closely with teammates to ensure all work is completed for supported programs(s) within required timeframes with a results-focused attitude.
• Ability and desire to travel on a frequent basis. This may include weekend and evening hours

OTHER:

• Ability to lift up to 20 pounds
• Ability to travel nationally up to 25%

 

ABOUT NOVOCURE:

Our vision

Patient-forward: aspiring to make a difference in cancer.

 

Our patient-forward mission

Together with our patients, we strive to extend survival in some of the most aggressive forms of cancer by developing and commercializing our innovative therapy.

 

Our patient-forward values

– innovation

– focus

– drive

– courage

– trust

– empathy

 

Equal Opportunity Employer, including disability/veterans.

 

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