Performance Marketing Coordinator, HS+H

ABOUT THIS POSITION

We seek a highly organized, dynamic team player to drive growth by coordinating cutting-edge growth-marketing strategies. 

This role will be responsible for supporting the execution of campaigns and initiatives for our hospital and health system market, maintaining the integrity of our strategies, and identifying areas for optimization. Our ideal candidate is a strategic, results-driven professional with exceptional project management skills, able to juggle multiple priorities while staying organized and focused on our team’s goals.

This person will regularly lead projects spanning multiple Marketing teams, so excellent interpersonal and communication skills are necessary. The right candidate is proactive and solution-oriented, with the ability to develop project plans and key milestones, meet timelines and deadlines, and brainstorm creative solutions when obstacles arise.

WHAT YOU'LL DO

• Own campaign coordination responsibilities: supporting prospecting, lead generation, lead nurturing, retention, key account, and client cross-sell campaigns  

• Work closely with Performance Marketing leadership to align project priorities, milestone management, and objectives to carry out effective and efficient execution of campaigns  

• Support the lead generation initiatives by coordinating trade publication deliverables and managing the organization of inbound lead lists  

• Assist with creating Sales outreach materials and content, supporting external webinar performance, and managing product launch/update strategies 

• Maintain the team’s internal marketing resource repository, keeping Marketing calendars up to date, reporting on recently executed initiatives and collecting updates from cross functional teams  

• Contribute to the organization’s event presence by assisting with national, regional, and niche event strategy, building and implementing event marketing communications, and researching and managing speaking proposals and opportunities 

• Facilitate and maintain effective communication with Marketing stakeholders throughout the project lifecycle (timelines, task details) 

•  Submit project intake forms, monitor project progress, update task details and deadlines, route work for internal approval, schedule strategic kickoff meetings and proactively identify potential obstacles as the project plan moves forward 

• Analyze performance and provide input on campaign optimization as projects go live and performance data becomes available 

• Identify opportunities to evolve current processes, improve efficiency, and enhance performance and impact continually  

• Maintain a deep understanding of our marketing calendar, understanding the necessary stages of various timelines, including briefing, strategy development, tactical plans, execution, and reporting  

• Remain at the forefront of healthcare marketing trends by conducting market analysis and competitive benchmarking as they pertain to their campaign activities, and translating learnings into actionable insights to shape marketing plans