VP, H&W Vet Marketing – Independent

Job Description:

Role Summary/Purpose: 

We are seeking a dynamic, entrepreneurial-minded marketing leader to drive acquisition, activation, usage, and retention within the dental independent segment.  The ideal candidate will excel at developing innovative, data-driven marketing strategies and collaborating closely with sales, marketing, and internal teams to expand partnerships and deliver meaningful business results. 

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Lead marketing initiatives that support acquisition, activation, usage, and retention of independent veterinary practices. 

• Develop and execute omni-channel marketing plans tailored to independent practices, aligning with both CareCredit and dental business objectives. 

• Collaborate with sales leadership to segment and prioritize resources to maximize growth opportunities. 

• Develop and present marketing strategies, quarterly business reviews, and annual marketing calendars to stakeholders. 

• Leverage research, analytics, and consumer insights to inform marketing strategies and action plans. 

• Design and deploy B2B and B2B2C marketing programs that drive new provider and consumer accounts and volume growth. 

• Support client education and training programs that empower independent practice teams to enhance customer financial experiences. 

• Innovate offers, pricing, and promotional campaigns to increase CareCredit usage and retention. 

• Collaborate cross-functionally with H&W marketing functions, analytics, finance, and agency teams to optimize campaign performance and ROI. 

• Manage marketing budgets, including forecasting and expense tracking. 

• Lead cross-functional projects and drive collaboration across multiple levels of management. 

• Perform other duties and/or special projects as assigned.

Qualifications/Requirements:

• Bachelor’s degree preferred, or equivalent experience with at least 10 years in marketing. 

• Minimum of 7 years’ experience developing and executing multi-channel marketing campaigns. 

• At least 2 years of client-facing experience in marketing, sales, or business development. 

• Experience in consumer marketing. 

• Willingness to travel up to 20%. 

Desired Characteristics:

• Background in veterinary or healthcare industries a plus. 

• Strategic thinker with strong problem-solving skills, capable of leveraging multiple data sources. 

• Effective communicator able to influence and collaborate at all organizational levels. 

• Collaborative, active listener who thrives in cross-functional teams. 

• High-energy self-starter comfortable managing multiple projects in a fast-paced, dynamic environment. 

Grade/Level: 13