Key Account Manager, Convenience

Company Description

The Key Account Manager, Convenience (KAM) main priorities are selling and executing Red Bull strategy and initiatives to local key account chains (KA), influencing the execution of programs via local decision makers (DMs). Key responsibilities include: owning local key account budgets and results (Distribution, Price, Promotion, and Quality Points of Distribution (QPOD) within the chain); developing productive business relationships with assigned key accounts; and developing solutions that resonate with customer needs while achieving Red Bull goals.

Job Description

MANAGEMENT & DEVELOPMENT OF LOCAL KEY ACCOUNTS 

Executes distribution on priority packages in line with Channel Strategies recommendations  

Ensures all assigned key accounts schematics reflect Red Bull standards relative to flow and package mix 

Sells Red Bull’s Optimum Price program by utilizing best practices and available tools 

Customizes presentations to better appeal to customer’s needs 

Develop annual promotion schedule in accordance with BU and Channel Strategy goals 

Creatively sells Red Bull merchandising standards, distribution recommendations and price points in a way that resonates with the customer’s needs 

Ensures all promotions are accompanied by effective POS and incremental displays 

Customizes sales pitch to achieve account goals while driving effective, permanent merchandising 

Evaluate ROI prior to recommending specific POS or customized solutions 

Executes merchandising in-line with Channel Strategy guidelines 

MANAGEMENT & DEVELOPMENT OF LOCAL RELATIONSHIPS  

Actively develops relationships with key decision-makers via business reviews, communication, etc. 

Drives execution of account programs through local decision-makers 

Consistently pursues incremental opportunities over-and-above programs 

Provides feedback to local decision makers on any pertinent developments, information, or successes 

Maintains key point of local knowledge regarding accounts 

Routinely engages in opportunities to build relationships and ‘wire’ key accounts beyond buyer level 

BUDGETS/ANNUAL PLANNING 

Constructs annual Customer Marketing Agreements and manages associated funds for all designated key accounts on a monthly and annual basis 

BUSINESS ANALYSIS 

Works with Category Analyst to evaluate ROI with regards to ‘pay-for-space’ agreements and communicates key learnings to BU and Channel Leads 

Drives post-promotion analysis, in conjunction with CA, following all promotions to evaluate promotional effectiveness

BUSINESS REVIEWS 

Conducts quarterly business reviews to update KA on business, channel competition, opportunities, etc. 

Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition 

Provides Energy Insights that drive change in promotion, price, or merchandising practices 

COMMUNICATION WITH DISTRIBUTOR PARTNERS  

Uses appropriate communication processes to keep DPs informed of KA programs and initiatives 

Routinely visits DPs to ensure personal contact and open lines of communication 

Qualifications

Minimum 4+ years Sales experience with a strong track record of success, preferably in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation 

Strong analytical skills and experience using internal and external data sources (i.e. IRI, Nielsen) 

Excellent communication and active listening skills 

Strong negotiation skills 

Innovative, solution-oriented mindset  

Self-motivated and able to work independently 

Must be extremely proficient in Microsoft Excel and PowerPoint  

Must have a valid U.S. driver's license

Bachelor's degree or equivalent work experience

Must be fluent in English, additional language skills an advantage 

Additional Information

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $85,000-$132,000+ cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receiv