Sr. Director, Marketing

Hello Sunshine is on a mission to change the narrative for women.

Founded by Reese Witherspoon, Hello Sunshine is a media company that puts women at the center of every story we create, celebrate and discover. We tell stories we love–from big to small, funny to complex–all shining a light on where women are now and helping them chart a new path forward.

The Opportunity:

Hello Sunshine is looking for a highly motivated Senior Director of Marketing. Working closely with the SVP of Marketing, this role is responsible for leading the consumer-facing marketing and brand strategy for the Hello Sunshine brand and new to market sub-brands including Shine Away, The Hello Sunshine Collective, and The Bright Side podcast. As a key leader in the future of our brands and our partners, he/she will play a central role in growing awareness, driving engagement, overseeing the consumer journey to new direct-to-consumer experiences, and fostering loyalty and love for our brands. This includes developing the brand strategy and marketing approach, managing the internal and external branding for Hello Sunshine, Shine Away, and The Bright Side, maintaining an annual campaign calendars, owning the relationship with the PR agency, and working with cross-functional teams to execute on the strategies developed. He/she will be responsible for creating and leading the execution teams across all promotional activities, marketing programs, and product launches as well as monitoring and analyzing business results to recommend opportunities for improving plans and their execution. This role requires a candidate with significant experience in crafting strong brand identities with the consumer at the center to drive deep audience engagement and growth.

As the leader for our premiere brands and IP, this role will work across internal partners - agency, creative, social, and growth teams.  The role will guide the creation of tailored, meaningful content, campaigns, and media solutions that bring brand clients’ strategies and goals to life across all touchpoints and audiences. He/she will develop and implement a comprehensive integrated marketing strategy that aligns with the company’s goals and objectives, drives brand partnership revenue, and creates meaningful connections with consumers. He/she will be responsible for building story-led marketing plans, ensuring consistent messaging across all touchpoints, creating brand loyalty, and managing press efforts and audience engagement.

Leadership experience and the ability to tap into both creative and analytics is essential. Our ideal candidate will be extremely effective at partnering across our internal brand portfolio and across our growing partner landscape. With clear KPI’s and opportunities to scale, the Senior Director will have a visible and meaningful impact on the business.

Responsibilities Include:

• Developing the strategic marketing plans for Hello Sunshine and the derivative brands including Shine Away, The Hello Sunshine Collective, and the Bright Side.
• Creating and executing the promotional campaigns and press plans
• Lead strategic working sessions with internal stakeholders like editorial, franchise, creative, production and social teams to create ground-breaking content and marketing programs
• Collaborate with the SVP of Marketing to shape our overarching marketing and creative strategy across channels and brands
• Provide strategic guidance and creative direction to ensure all custom marketing ideas are representative of the innovative and premium position Hello Sunshine has in market
• Develop differentiated messaging and strategies to drive full funnel customer engagement across the portfolio of Hello Sunshine brands
• Lead the creation and execution of annual marketing calendar including campaigns, product launches, and promotions
• Builds and maintains deep understanding of customer journey, ensuring we have seamless experiences across all verticals
• Own all marketing KPI's; track and report on marketing and agency initiatives.
• Manage external press, creative and media agencies as needed
• Maintain an in-depth working knowledge of Hello Sunshine IP and programming, creator networks, talent, social platforms, emerging consumer channels and technologies, key tentpole events/experiences and the company’s various offerings.
• Lead the adoption of industry trends, strategic partnerships, and innovative solutions to integrate into Hello Sunshine sponsorship opportunities (i.e. AR/VR, experiential, gaming, etc)
• Own and manage the marketing budget, working closely with the VP of Operations to ensure effectiveness in operational execution
• Oversee marketing team members and a network of freelance creatives, copywriters, social experts to ensure success