Director, Digital and Guest Analytics

Company Description

Aspen One renews the mind, body, and spirit with a portfolio that redefines luxury, adventure, and leisure. With world-class and innovative brands and businesses, including Aspen Skiing Company, Aspen Hospitality, and Aspen Ventures, Aspen One propels the expansion of the Aspen ethos globally.  

Whether it's Aspen Skiing Company providing unforgettable experiences at the confluence of nature, culture, and recreation across its four legendary mountains—Aspen Mountain, Snowmass, Aspen Highlands, and Buttermilk; or Aspen Hospitality elevating guest experiences in unforgettable ways by developing, owning, and operating a growing set of luxury and upper-scale hotels, private clubs, and branded residential properties in prime locations under The Nell and Limelight brands; Aspen One is deeply committed to providing unparalleled service, creative programming, community engagement, and unique opportunities for exploration. The company’s commitment to innovation is central to its evolution, including Aspen Ventures' amplification of the Aspen brand globally through new business lines that embody its values and heritage such as Aspen Collection.  

For more than 75 years, the Aspen brand and community has pointed its compass toward new paths, people, and possibilities—and today, as Aspen One, the future is limitless. The company is a leader in sustainability and advocacy, with a legacy of modeling leading-edge solutions and changing policy locally and globally. As a collection of brands driven by tightly held core values, Aspen One aims to inspire a better world. For more information, visit www.aspen.com. 

Please note that all official communications from the Talent Acquisition or Human Resources team are sent from email addresses within the notifications@smartrecruiters.com, aspen.com, aspensnowmass.com, aspenhospitality.co, limelighthotels.com & thelittlenell.com domains. 

Job Description

The Director, Digital and Guest Analytics sets and executes the long-term strategy for digital and guest analytics across Aspen One, driving measurable growth in digital and ecommerce channels and advancing enterprise analytics maturity across ski, hospitality, and retail. This is a senior individual contributor role that collaborates closely with Digital Marketing, Marketing, IT, Product, and business unit teams, and serves as a trusted advisor to senior leaders across the organization. The Director leads the digital and guest analytics roadmap, manages the department's analytics budget and vendor portfolio, and directs the day-to-day work of three external vendors that support analytics, CDP, and measurement delivery. The role connects digital, marketing, ecommerce, sales, and retail performance into a unified analytics function that informs enterprise strategy and personalization at scale. This position reports to the Sr. Director of Data and Digital Technology. 

The salary range for this position is $119,000 to $150,000. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus. 

Job Posting Deadline 
Applications for this position will be accepted until April 27, 2026.

Essential Job Functions/Key Job Responsibilities 

• Digital Analytics Strategy & Leadership 
• Define the long-term roadmap and multi-year strategy for digital and guest analytics, aligning priorities to enterprise business and digital goals 
• Define and evolve key performance indicators (KPIs) across digital marketing, ecommerce, and guest engagement 
• Serve as an analytics advisor to senior leaders by translating complex data into clear, actionable insights and shaping executive-level narratives 
• Establish best practices for analytics intake, prioritization, and delivery across teams 
• Business, Digital & Ecommerce Analytics 
• Partner with cross-functional teams (digital marketing, ecommerce, IT, product, business unit marketing) to ensure KPIs are clear, actionable, and aligned to business goals, and to provide analytics support by channel 
• Serve as key contributor to the digital monthly business reviews by providing reporting with accurate data, context, and insights that explain performance trends and drivers 
• Define and implement the plan for growing digital and