Manager, Category Advertising Sales, Auto

This role has flexibility to sit in any of our LA offices within our footprint

Spectrum Reach (www.spectrumreach.com) is the advertising sales division of Spectrum. We offer best in class premium video solutions to business owners and advertising agencies nationwide.

The advertising sales arm of Charter Communications, Spectrum Reach (www.spectrumreach.com) brings world-class and innovative marketing solutions to more than 22,000 clients. We help businesses grow through the best content, insights, products, and people that connect advertisers to their intended audiences across TV, apps, social, and other media platforms. With offices in 41 states and 147 markets, Spectrum Reach can reach over 27 million households throughout the country.

Spectrum Reach is seeking a results-driven Automotive Advertising Sales Manager for our West Region.  This individual will develop and implement Spectrum Reach’s automotive go-to-market strategy and lead revenue growth across the region.

Serving as the automotive subject matter expert, you will partner with the Regional Vice President, Market Leaders, Local Sales Managers, Account Executives, and cross-functional teams to identify new revenue opportunities, strengthen client relationships and provide training and overall strategy for the automotive category.

The ideal candidate combines automotive industry expertise, sales leadership, and consultative selling skills to help leverage Spectrum Reach’s advanced advertising capabilities to drive measurable business outcomes for our clients.

BE PART OF THE CONNECTION

Why Spectrum Reach:

Spectrum Reach combines the power of television with industry-leading streaming and digital advertising capabilities, enabling advertisers to reach the right audiences across every screen.  As the Automotive sales manager, you will help shape the future of automotive marketing by delivering innovative, measurable advertising solutions to one of the nation’s most dynamic industries.

As a Manager, Advertising Sales, Automotive Category, you are the connector who drives auto sales for the West region. You are responsible for being knowledgeable of all key auto partners and staying up to date and reporting industry trends. The Auto Manager of Category Sales serves as leader, assisting with providing training, direction, and overall strategy. If you enjoy variety in your work environment, supportive and motivated teams, and the opportunity to make a difference in each client’s business, then Spectrum Reach is the place for you.

WHAT OUR AUTO CATEGORY SALES MANAGERS ENJOY MOST

• Serve as the strategic automotive subject matter expert for Spectrum Reach sales teams, providing industry insights, sales support, and strategic guidance.
• Partner with senior sales leadership and cross functional teams to develop and execute revenue growth strategies across the West Region.
• Build and maintain executive-level relationships with regional OEM marketing contacts, dealer principals, general managers, agency partners, and other key automotive advertising decision makers.
• Identify new business opportunities while expanding existing client relationships across the West Region.
• Participate in high-value client meetings, executive presentations, sales calls, and strategic planning sessions to uncover client needs, develop customized solutions, and advance complex sales opportunities
• Have in-person contact with the top 30 revenue generating clients and agencies at least once a year.
• Act as the strategic brid