Customer Marketing Manager

Company Description

At Spear, our mission is to help dentists and their teams pursue and achieve “Great Dentistry.” Spear drives dental practice growth by advancing our clients clinical skills, improving their practice management capabilities and enhancing the patient experience by leveraging both our deep dental expertise and our technology forward solutions. We offer holistic solutions that include a full learning management system, a practice consulting service supported by a robust analytics platform and industry experts, and patient engagement tools that complement the normal workflows within a dental practice. In addition, we deliver live, collaborative education led by the brightest clinical and business minds in dentistry through virtual seminars and events, as well as through hands on learning opportunities at our state-of-the-art campus in scenic North Scottsdale. 

Job Description

As the Customer Marketing Manager, you will partner closely with Product, Content, Sales, and Customer Success to ensure all members enrolled in Spear offerings are utilizing our digital education platform and consulting services regularly. You are collaborative, creative, and analytical, with a passion for innovation and the customer experience!   

Job Duties:   

• Develop comprehensive, customer-centric lifecycle marketing strategies that align with core business objectives and deliver on quarterly activation, engagement, expansion, and retention goals.  
• Create highly segmented, multi-channel communications that delight customers and drive them to experience the full potential of their membership.  
• Analyze member behavior in collaboration with Product Marketing and the Product team to develop an engaging experience-based journey for each persona. 
• Build relationships with key company stakeholders and our valued customer base to inventory all member touchpoints, crafting strategies for how to utilize each most effectively while identifying the highest possible membership that meets the customers’ needs. 
• Drive seamless enhancements in customer marketing processes and communications through effective campaign planning, message testing, nurture strategy, and performance metrics analysis. 
• Design and maintain customized reporting and dashboards representing strategic lifecycle initiatives, actionable insights, and impactful business results.

Qualifications

• 5+ years of experience as a Customer Marketing Manager or similar role 
• Previous experience in a SaaS or membership-driven Tech organization 
• Demonstrated ability to exceed goals and drive progressive business results via lifecycle marketing programs 
• Exceptional written and verbal communications  
• Strong analytical skills with the ability to interpret data to inform strategic direction 
• Experience in digital marketing and working with CRMs/marketing platforms to manage/monitor campaigns and related data  

Additional Information

What Spear Offers

As the leader in our industry, we rely on the creativity and expertise of our people to deliver the best for our clients. In return, we invest in our employees by offering a diverse suite of benefits. We believe in offering choice and flexibility to keep our employees and their families healthy and happy today forward.

• Great Work/Life Balance - Unlimited time off program along with paid time off for volunteering. We also have shorter meetings times and Core Hours to help support a healthy work life balance for all employees!
• Comprehensive Health & Wellness Benefits - Medical (including your pets!), Dental, & Vision benefits and a 401k with a generous match. We also offer Maternity & Paternity Leave. Additional benefits include Mental Health Day, and the Maven Maternity & Health Joy apps.
• Company Sponsored Events - Think costume contests, annual Wellness Day, May the 4th be with you, Friday afternoon "Get Giphy With It", team builders, and 5k’s!
• Career Development Pathways - Career development through continuous coaching, training, and on the job learning along with an annual review process.
• STRIVE Program - Our peer recognition program that helps us celebrate one another's efforts and accomplishments. We like to recognize and reward the most amazing coworkers around!
• DE&I - We care about each other and have our Spear Collective groups to support this to ensure everyone feels a strong sense of belonging.
• Transparent Communication - We believe in a collaborative and trustworthy workplace with monthly Company Wide All Hands Meetings and weekly 1:1's. We also send out weekly Office