Coord, Area Public Relations - WORTH

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JOB TITLE:   

Coordinator, Area Public Relations  

JOB PURPOSE:

Design, coordinate, and implement marketing and communication strategies that promote the programs, research, and statewide engagement efforts of the Jay Kemmerer WORTH Institute. This position enhances brand visibility, manages digital and print content, supports event promotion, and ensures consistent messaging to students, faculty, industry partners, and the public in alignment with the Institute’s mission to expand and diversify Wyoming’s economy through outdoor recreation, tourism, and hospitality.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develop and implement marketing and communication strategies that align with the WORTH Institute’s mission and objectives. Design, coordinate, and execute multi-channel marketing campaigns to increase visibility and impact of WORTH programs and initiatives.
• Manage content strategy and production across web, print, email, and social media platforms.
• Design and produce visually compelling graphics, videos, and promotional materials using Adobe Creative Suite and other design tools. Ensure brand consistency across platforms and alignment with University of Wyoming standards. 
• Plan and implement marketing strategies for WORTH-hosted events.  Coordinate campaigns to increase attendance and engagement among students, faculty, industry partners, donors, and policymakers
• Track and analyze marketing performance metrics (e.g., email open rates, website traffic, social media engagement).  Generate reports to evaluate campaign success and apply insights to continuously improve marketing effectiveness. Communicate outcomes to leadership, funders, and external stakeholders.
• Manage marketing budgets, contracts, timelines, and vendor relationships.  Serve as the primary point of contact for all marketing-related inquiries
• Assist with photography, videography, and documentation of WORTH programs and services. 

COMPETENCIES:

• Independence
• Meeting Membership
• Quantity of Work
• Strategic Planning
• Attention to Detail
• Delegating Responsibility

MINIMUM QUALIFICATIONS:  

Education:  Bachelor’s degree

Experience:  2 years work-related experience

Required licensure, certification, registration or other requirements:  

Valid driver's license with a motor vehicle record (MVR) compliant with the University Vehicle Use Policy. 

DESIRED QUALIFICATIONS:  

• Proficiency in Adobe Creative Suite products for graphic design
• Familiarity with higher education, nonprofit, or tourism/hospitality marketing.
• Strong writing and content creation skills tailored to multiple audiences (students, industry partners, le