Content Marketing Manager

Want to deliver tech with purpose, with people who care?

Join us in our mission to create solutions that help keep children safe online.

Who we are?

Headquartered in Perth, Australia, with offices globally, Qoria is an ASX listed global leader in child digital safety technology and services. We are a purpose-driven business, operating under the ‘Linewize’ brand in North America and Asia Pacific, the ‘Smoothwall’ brand in the UK, and the ‘Qoria’ brand in EMEA and Sri Lanka. Our solutions are utilised by schools, school districts, and parental communities to protect children from seeing harmful content online, identify children at risk based on their digital behaviours and ensure teachers maintain focus and safe learning in the digital classroom. 30.000 schools and 7 million parents depend on our solutions to keep 25 million children safe in 180 countries around the world

What's the opportunity ?

The key mission of the Content Marketing Manager role is to drive the creation and delivery of content marketing and communications to build the Linewize brand and support generation of revenue, attracting new customers and supporting existing customers.

Here's how you'll do it: 

• Collaborate on creation and execution of a high quality content calendar to attract new and support existing customers.
• Research and identify trending topics across the online safety and K-12 category.
• Create content that drives engagement and positions the business as thought leaders across a wide range of formats including long-form and short-form articles and papers, social media posts, blogs, videos etc.
• Monitor and optimize content performance against key metrics.
• Build a deep understanding of target audience to craft content that serves a clear purpose for a specific audience.
• Collaborate with internal product, sales and support teams.
• Lead webinar creation including topic development, speaker collaboration, slide deck, etc.
• Support SEO strategy, performance, and ongoing optimization.
• Assist in/collaborate on development of demand gen campaign strategy including: Email marketing, Direct mail/ABM, & Ad content
• Build repertoire of sales enablement resources
• Provide secondary review support and copy editing for marketing team
• Represent the Linewize brand voice and tone throughout all content types
• Support social media presence, calendar, etc.
• Coordinate and support customer conversations to craft case studies
• Attend Linewize events/trade shows as needed
• Collaborate with freelance writers as needed

What you will bring:

• Tertiary qualifications in Marketing/Journalism (or similar)
• 3+ years experience developing and executing marketing and content strategy
• Superior written and verbal communication skills including the ability to write engaging copy
• Previous experience developing and producing content to drive customer acquisition and product engagement
• Strong project management skills

To be successful in this role you must:

• Have a passion for learning and a curious mindset
• Be open-minded and adaptable in responding to new challenges and opportunities
• Have a can-do attitude, a deep sense of ownership and an unflinching desire to see a task through to finish
• Have excellent interpersonal skills, writing skills, and the ability to work effectively with people at all levels
• Be highly collaborative and lead by example

Why choose Linewize by Qoria?

In this role, you can expect:

• Employee Stock Options
• Enhanced Holiday & Family Leave
• Zone Out Days
• Catered Office Lunches
• A Yearly Tech Allowance. .... and much more

More importantly, you'll:

• Support tech with purpose...

As a Content Marketing Manager at Linewize by Qoria, your work truly matters. With every customer interaction, you’ll be helping children stay safe online. It feels good to do good.

• With people who care...