Website Content Producer Job

Primary location: Remote, Remote 
Relocation offered: No 
Employment status: Full-Time 
Travel: <10% 
Non-compete: No 

The estimated base salary range for this role is $61,000 to 85,000 per year.  
Individual pay is based upon location, skills and expertise, experience and other relevant factors

 

​What does it mean to work at Armstrong?

It means being immersed in a supportive culture that recognizes you as a key player in Armstrong's future. We are a large company with a local feel, where you will get to know and collaborate with leadership and your colleagues across the company.

By joining us, you'll have the opportunity to make the most of your potential. Alongside a competitive remuneration package, you will receive:

• A benefits package including: medical, dental, prescription drug, life insurance, 401k match, long-term disability coverage, vacation and sick time, product discount programs and many more.
  
• Personal development to grow your career with us based on your strengths and interests.
  
• A casual work environment where we have a recognition program for our team, and service awards. You will also be able to make the most of our fitness center and lunchtime cafe. 
  
• A working culture that balances individual achievement with teamwork and collaboration. We draw on each other's strengths and allow for different work styles to build engagement and satisfaction to deliver results. 
  ​

 

 

Reporting to the UX/UI Design Manager, the Website Content Producer is responsible for maintaining and enhancing content across Armstrong's websites and digital properties. This role focuses on developing, maintaining, and managing digital assets (copy, content, files, videos, images) to ensure accuracy, achieve marketing and branding objectives, and optimize the customer experience. The Website Content Producer collaborates closely with cross-functional marketing teams and plays a key role in product launch and digital integration.

 

What's in it for you!

• Work cross-functionally with marketing, product, and digital teams.
• Opportunity to build and grow your skills in a collaborative team environment.
• Play a key role in shaping the digital customer experience.

 

What You'll Do

Website Maintenance

• Manage and maintain website content (including landing pages, product pages, catalogue pages, and more) using a defined Content Management System (CMS), ensuring adherence to the website Style Guide.
• Build new landing pages, partnering with cross-functional marketing teams to develop content, adhering to page designs, layout, and UX intention.
• Manage and maintain digital assets within the Product Database Management (PDM) system for use across various systems (website, CRM), and manage video assets in a designated platform.
• Understand merchandising principles and support Commercial product catalogs to optimize the online product presentation and customer journey.
• Help identify, recommend, and implement improvements to website usability, personalization, path-to-purchase optimization, and A/B testing to enhance the overall customer experience.  
• Use analytics to proactively identify and communicate content gaps and opportunities, ensuring content is customer-focused and supports their needs.
• Collaborate with Digital Marketing team to ensure SEO best practices are followed on all web pages and digital assets.
• Support product launches and digital integrations with the Website Experience Team.
• Demonstrate the ability to communicate effectively with various teams and individuals.  

UX/UI Design

• Participate in roadmap ideation and conceptual development based on quantitative and qualitative research and key findings.
• Identify customer friction points and craft creative solutions to achieve business goals.
   

 

What will make you successful

• Understand merchandising of an eCommerce and manufacturing website.
• Detail oriented, analytical, proactive problem solver.