Content Creator / Associate Editor

Company Description

Informa is one of the world’s leading knowledge providers. We create and deliver highly specialized information through publishing, events, training, market intelligence, and expertise, providing valuable knowledge to individuals, businesses and organizations worldwide.

Informa Markets creates platforms for industries to trade, innovate and grow. We provide customers and partners around the globe with opportunities to engage, experience, and do business through face-to-face exhibitions, specialist digital content, and actionable data solutions. As the world’s leading exhibitions organizer, with over 500 international events, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year.

Natural Products Insider is a leading content provider and community builder in the natural products industry's raw material ingredients supply sector. Our website, www.naturalproductsinsider.com, attracts 150k page views a month with news of interest to dietary supplement finished product brands seeking information on new ingredient innovations, nutritional ingredient science, the state of regulations, and the competitive landscape. The B2B media world in which we play has a number of other companies also vying for those eyeballs. Natural Products Insider is the voice of the industry-leading SupplySide trade shows, featuring SupplySide West held in the fall in Las Vegas and the smaller SupplySide East convention held in the spring just outside Manhattan. The brand is part of the global multinational B2B trade show company, Informa, based in the U.K. 

Job Description

The Content Creator/ Associate Editor is adept at business writing, and identifying and highlighting macro trends through a variety of media assets. The content creator covers primarily the dietary supplements industry to meet the needs of B2B audiences, specifically consumer packaged goods (CPG) brands, through the lenses of suppliers of nutritional ingredients as well as sundry service providers including lawyers, university researchers, and consultants. This position will produce news and feature stories, from scientific clinical studies and ingredient research to financial issues, business trends, litigation, and regulatory affairs.

The content creator has the responsibility to produce high-quality content, including articles, videos, reports, infographics, etc. with an interesting and authoritative feel that speaks to and connects the dots for, high-level executives and decision-makers in the U.S. health and nutrition industry. This person must be a diligent fact-checker and skilled writer who is comfortable interviewing an array of sources, ranging from marketing executives and ingredient scientists to the C-suite and government officials.

Main Job Duties

1. Report on breaking news in the dietary supplement industry
2. Develop and write long-form articles for the monthly digital magazine, Natural Products Insider, that highlight and analyze macro trends affecting finished product brands, ingredient suppliers, contract manufacturers and others in the supply chain
3. Write long-form, deep-dive reports that focus on specific industry sectors (e.g., cognitive and immune health conditions, pet and physician supplement segments)
4. Head up special editorial projects as needed
5. Build and deploy weekly e-newsletters
6. SEO savant and copyeditor who can improve stories written by others and increase page views
7. Ideate and execute content for social media including video uploads to YouTube
8. Attend trade shows and conferences to report on developments and meet and speak with industry stakeholders. The role also may entail moderating and presenting during online and in-person industry events.

Objectives of this Role

Content Development and Execution

• Report on breaking news in the dietary supplement and functional food/beverage industries, including, among other things, company announcements, ingredient launches, new product innovations, mergers and acquisitions, quarterly earnings announcements, regulatory developments, lawsuits, and new legislation.
• Develop and write long-form articles that highlight and analyze macro trends affecting finished product brands, ingredient suppliers, contract manufacturers and others in the supply chain.
• Write long-form reports and digital magazine articles as needed. 
• Copyedit staff articles and other written contributions with an eye toward improving copy and increasing page views
• Develop and moderate conference programming for in-person and online portfolio events that serve supplement brands in their product ideation, formulation, and marketing strategy. This involves developing the