Director, Licensing Analytics

Job Posting Title:

Director, Licensing Analytics

Req ID:

10126404

Job Description:

About the Role & Team

Do you love using data to answer complex questions? Then you may be interested in learning more about the Licensing Analytics team at Disney Consumer Products!

Our mission as part of the North America licensing team is to put our data assets to work and apply quantitative techniques to discover previously unknown insights about our licensing partners, retailers and consumers. We work directly with the major decision-makers who shape the Disney Consumer Products experience. Through our insights, we help form and improve Disney offerings.

What You Will Do

As leader of the North America Licensing analytics team, you act as the primary lead for developing and facilitating analysis linked to owned retail data as well as 3rd party retail and licensee data, enhanced through industry insights. This organization leads analyses and projects across cross-functional teams with direct and indirect leadership of analytics and data partners. This includes support for financial forecasting and long-term planning, evaluation of content, marketing and seasonal event performance, sizing campaign ROI, measurement of market-share and assessment of growth opportunities, macro and micro-economic trend insights and ad-hoc analysis socialized with senior executives.

Through strategic partnership with various analytics and technology teams, the director will prioritize insights and drive alignment with a bias for action to influence commercial activations, while identifying roadmap and technology needs for the total North America licensing organization.

While every single day will be different, with rotating priorities, the main themes for this role include supporting a team that excels in:

• Orchestrate growth: Support the Commercial organization to develop the right strategies to drive brand and product demand and focus on discovering and translating insights to identify opportunities, pitch partners, forecast sales, plan activations, and inform marketing decisions.

• Drive Purpose: Rally, inspire and align the Licensing Intelligence organization through strategy, a dedication to actionable insights and an unwavering expectation of innovative thinking with an anticipative mindset

• Data Experts: Leverage and empower team of data scientists to link the right data assets to the proper analytical techniques to provide solutions.

• Data Coders, Visualizers & Storytellers: Use knowledge of visualization techniques to create compelling dashboards and intelligence tools to enable ease of interpretation of commercial performance metrics. This involves having the team code the backend processes to quickly access needed data and develop decks that synthesizes complex data into a compelling story.

• Measure Market-Share and identify gaps and whitespace: use strategic expertise to transform data into actionable insights that will drive innovation and identify new revenue opportunities

• Sophisticated Retail Channel Knowledge:  ability to identify and anticipate consumer, product and brand opportunities at the retail channel and/or retail-level based on specific channel needs, strategies and economic dynamics.

You will also:

• Promote a collective and collaborative approach on business & customer insight, foster data sharing and KPI alignment, and be an active leader of data stewardship and governance

• Lead analytics and experience forums that aggregate multiple analytical sources into a synthesized perspective.  Align with partner teams to understand gaps and create solution-oriented findings and recommendations

• Analyze and assess ongoing business performance and communicate risks and improvement opportunities to North America Leadership

• Facilitate data science modeling, that ranges from descriptive, diagnostic, predictive and prescriptive approaches.

• Build compelling decks and presentations that can be used in senior executive forums.

• Placing the consumer at the center of every analysis and decision, uncovering critical insights into their behavior, enabling strategies that resonate deeply and accelerate growth for the business

• Groom a backlog of ongoing requests for data discovery and insight. This can include researching new ways to solve commercial questions using data and analysis.

• Lead a seasoned team providing day-to-day leadership support and motivation.

• Build diverse teams, seeking out ways to hire and retai