Associate Director, Business Operations - New Hope Network

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organize over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products, and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

What we’re looking for:

We’re seeking an experienced Sales Operations professional with proven success in managing complex sales processes and leading high-performing teams. This role will take ownership of supporting sales productivity for media and event sales by providing advanced reporting, auditing, and process management across departments. The Sales Operations Associate Director will support the New Hope Network, a division of Informa Markets, by delivering scheduled and on-demand reports, providing advanced Salesforce administration and Excel support, and ensuring the smooth operation of sales tools and event technology. This position also includes managing and coaching a team of sales operations associates, ensuring task delegation aligns with business objectives.

Role Accountability and Duties:

• Sales Leadership Support: Work closely with New Hope Sales Directors and the VP of Sales, focusing on client reporting, metrics, and sales excellence.
• Operational Management: Ensure smooth, day-to-day execution of Sales Operations functions across New Hope verticals in partnership with sales leadership.
• Cross-Functional Collaboration: Act as a liaison between sales, accounting, finance, marketing, and production. Resolve cross-departmental process and client issues.
• Process Optimization: Identify inefficiencies in workflows and implement improvements aligned with strategic objectives and transformation goals.
• Data-Driven Insights: Provide leadership with detailed performance data to guide decision-making and improve sales performance.
• Team Management: Lead the Sales Operations team through regular 1:1s, professional development, and coaching. Ensure the team aligns with business strategy and contributes to a positive work culture.
• Sales Support During Peak Periods: Assist with sales efforts during peak renewal times for trade shows such as Natural Products Expo West and Newtopia Now.
• Technology Management: Oversee the implementation, management, and optimization of sales tools (e.g., CRM systems, outreach platforms). Ensure technology solutions align with operational goals and enhance team productivity.
• Advanced Salesforce and Excel Expertise: Leverage advanced Salesforce administration and Excel skills to manage reporting, forecasting, and data analysis effectively.
• Special Projects: Handle ad hoc projects as needed to support business growth and operations.
• Travel Requirements: Travel 3-6 times per year to the Boulder, CO office and Informa trade shows.

This position emphasizes strong team management, cross-functional collaboration, and advanced technological expertise, making it essential for someone skilled in leadership and operational excellence.

Qualifications

• Proven experience managing, coaching, and developing high-performing teams, fostering collaboration, and driving business goals.
• Advanced proficiency in Salesforce for reporting, forecasting, and process automation, with hands-on experience optimizing CRM platforms.
• Strong Excel skills, including data analysis, pivot tables, and complex formulas, to deliver insights for decision-making.
• Extensive background in sales process management and operational support within media, events, or related industries.
• Demonstrated ability to collaborate effectively across departments (sales, finance, marketing, and production) to resolve client issues and streamline processes.
• Skilled in identifying inefficiencies and implementing improvements aligned with strategic transformation goals.
• Experience managing sales tools and outreach platforms, ensuring they align with team objectives and improve productivity.
• Expertise in using data to provide actionable insights and recommendations for leadership.
• Willingness to travel 3-6 times per year to Boulde