Director, Marketing & Communications

Position Summary 

Initiative is one of the world’s fastest growing media planning and buying agencies. In 2022, COMvergence ranked us no. 1 globally in new business with billings and revenue increasing by more than 40%. Our clients include some of the world’s top brands including Nike, Amazon, T-Mobile, Teva, and Merck. The marketing team is a key driver of Initiative’s growth strategy and charged with raising the profile of the agency within the industry and among key stakeholders. This small, but mighty team leads awards submissions, develops internal communications including emails and videos, oversees the agency’s social media channels, secures media placements, and supports the thought leadership of senior leadership. The Director of Marketing is a new role and will help execute the US and global marketing strategies in partnership with the heads of US and global marketing, and the global chief growth officer. 

Key Responsibilities 

• Develop a range of high-quality written communications and marketing materials including awards entries, social media posts, media pitches, internal communications, briefing documents, presentation, and other content. 
• Manage internal communications including agencywide emails and event invitations. 
• Manage social media content in collaboration with the social content & marketing designer. 
• Maintain awards calendars and proactively plan the submission of awards to celebrate our agency, work, and people. 
• Upload and track all US and global awards submissions. 
• Develop talking points, briefing documents, and fact sheets for senior leadership. 
• Monitor trade media outlets for opportunities to place agency subject matter experts. 
• Stay current on relevant industry issues that could impact our business, position, or messaging. 
• Participate in working groups focused on social media planning, awards nominations, and other marketing activities. 
• Support the development of processes and systems such as Sharepoint sites for executing high-impact marketing programs. 

Required Skills & Experience 

• 7-10+ years of experience in communications, marketing, and/or public relations. 
• Razor-sharp writer and editor with expertise in developing persuasive content such as awards submissions, internal communications, social media, press releases, and POVs. 
• Proficiency in developing social media content aligned with brand voice and optimizing for audience engagement. 
• Keen understanding of the role of strategic communications in understanding target audiences and driving business objectives. 
• Ability to identify target media outlets and craft compelling story pitches. 
• Design sensibility with the ability to articulate visual design needs for diverse products including videos, social media assets, presentations, event flyers, and other materials.  
• Strong interpersonal skills and highly collaborative mindset with the ability to develop strong cross-functional working relationships. 
• Entrepreneurial and self-starter approach with the ability to anticipate needs, set priorities, and execute deliverables with limited supervision. 
• Skill developing storyboards for videos and overseeing production including providing direction for video editing. 
• Experience and comfort working in a high-output environment with competing priorities and multiple stakeholders. 
• Agency and/or corporate communications experience a plus. 

We See You  

We embrace diversity, and our responsibility to maintain an inclusive environment is core to our culture and values. We see diversity of people and experiences as fuel for creativity and innovation needed to bring about the best experiences and services. A diverse workforce means we can grow together, be better problem solvers, and bring about long-term, meaningful change where we will achieve above and beyond our business goals. We are better together.. 

When you join Mediabrands, you join a global community and are valued for who you are – your lived experiences, the contributions you make, and the distinct perspectives you bring. Here, what you think and who you are is just as important as what you do. As we recruit, we are dedicated to looking beyond what a resume can show. If you think you’d be a great addition to the team but don’t have the exact experience or skills, we encourage you to apply and share your unique background with us. We see you at Mediabrands. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits t