Head of Marketing, Cardiology

Come and Save Lives with Us!

SERB Pharmaceuticals is a growing international specialty pharmaceutical group that is a dedicated ally to healthcare providers treating patients with critical conditions, focusing on emergency care and rare diseases.  We have over 470 employees in 16 countries and a group revenue in excess of €350m.

Our portfolio 80+ rescue medicines make a real difference in the lives of patients and their caregivers and that gives every one of our employees a sense of purpose.

Our Purpose is supported by our 4 key values:

• We make patients our priority
• We act with integrity and accountability        
• We work together as one team         
• We look for better ways forward       

Broad Overview

The Head of Marketing for Cardiology will lead the development and execution of the brand strategy, creative vision, tactical plans, and performance measurement for the launch of Bentracimab. This groundbreaking therapy is a potential first-in-class reversal agent for the antiplatelet effects of ticagrelor, a P2Y12 inhibitor commonly prescribed to reduce the risk of clots, strokes, or myocardial infarction (MI). While ticagrelor is effective, it poses a bleeding risk for patients requiring urgent surgery or those experiencing traumatic injuries. Bentracimab addresses this challenge by reversing ticagrelor's antiplatelet activity within 5-10 minutes, quickly restoring hemostasis and improving patient outcomes.

 

As Head of Marketing, Cardiology, your responsibilities will include:

• Develop and Execute Brand Strategy: Lead the creation and implementation of a cohesive brand strategy for Bentracimab, ensuring alignment with corporate goals and market needs.
• Design Comprehensive Campaigns: Plan and execute integrated campaigns that balance personal promotion (e.g., field sales enablement) with non-personal promotion tactics such as digital, mobile, and innovative media channels.
• Collaborate with Cross-Functional Partners: Work closely with Medical, Legal, Regulatory, and Commercial teams to build cohesive strategies and ensure alignment across all initiatives.
• Establish KPIs and Measure Performance: Define clear key performance indicators (KPIs) to evaluate the success of campaigns, ensuring continuous optimization based on data-driven insights.
• Deliver Tactical Excellence: Drive the execution of tactical plans grounded in effective customer segmentation, competitive intelligence, and actionable market insights.
• Prepare for Competitive Dynamics: Anticipate market competition and develop strategies to differentiate Bentracimab while enhancing brand positioning.
• Lead Team Management: Guide and mentor a high-performing team, fostering collaboration, accountability, and a results-oriented culture.
• Drive Hospital Sales Success: Partner with hospital sales teams to develop targeted strategies and resources that drive adoption and engagement within key accounts.
• Implement Customer Segmentation Strategies: Utilize data-driven insights to segment the target audience and tailor marketing efforts for maximum impact.
• Manage Agency Partnerships: Oversee external agency relationships, ensuring deliverables align with brand strategy and remain within budget.
• Communicate Strategy Across Stakeholders: Present marketing and brand strategies to internal and external stakeholders, ensuring consistency and clarity at all touch points.
• Track ROI and Program Effectiveness: Monitor campaign performance against established KPIs and refine strategies to maxim