Senior Vice President, Influencer Brand Marketing

FleishmanHillard, a global communications agency, has an immediate opening for a Senior Vice President influencer strategist for our Brand Marketing practice. This position provides a fantastic opportunity for a passionate proactive communications professional with strong influencer strategy to be a part of a collaborative team across a range of clients and sectors. The ideal candidate will be instrumental in executing best-in-class work across growing accounts. 

This candidate will be capable of envisioning, translating and incorporating influencer relations strategies into larger integrated marketing communications programs including activation both online and offline, with influencers of all types and tiers. Our new team member will work with integrated teams across the firm to use influence to meet client objectives and grow revenue. 

We recognize that diversity and inclusion benefit our agency, our clients, and the communities in which we work and live. To that end, we strongly encourage applications from women, people of color, members of the LGBTQ community, veterans, and individuals with disabilities. As part of our ongoing effort to be the world’s most inclusive agency, we are committed to seeking candidates who possess and demonstrate a profound interest in furthering our DE&I goals. 

Candidates should have at least 10-12+ of integrated marketing and/or communications experience at an agency, including 6-8 years of hands-on influencer program strategy and execution. Additionally, applicants should have: 

• Demonstrated success in end-to-end influencer relations, including: identification, vetting, negotiation, creative and content direction, relationship management, measurement and analysis. Use of various influencer vetting and reporting tools preferred (i.e. Sprout Social, Traackr, Talkwalker, etc.).   

• Advanced integrated communications strategy development experience. Genuine curiosity and interest in moving audiences from awareness to engagement to action across a mix of communications platforms. Understanding of the role of owned, earned and paid media in an integrated communications or marketing plan and how influential voices best fit into it. 

• Ability to work collaboratively in a team setting. Must be a consummate team player who brings a passionate, positive, high-energy approach to client service and delivering results. Ideal candidate should possess excellent relationship skills; be a good listener; respect the expertise of others; and have ability to motivate and generate effective action from all levels of the organization. Candidate must have a spirit of continuous learning and curiosity. 

• Ability to scale influencer across audiences, platforms, and objectives. Provide strategic counsel and lead development of integrated influencer campaigns across brand portfolios and businesses. Understands audience segmentation and can customize influencer programs that align with today’s consumer shopping journey with multiple touchpoints. 

• Ability to develop strategic influencer campaigns and programs, based on business objectives and audience insights. Understands the elements of a successful campaign, including but not limited to storytelling, multi-channel distribution, amplification, and measurement.  

• Content planning and storytelling experience. Mindset of a storyteller and ability to develop a narrative via influencer voices across integrated channels. Ability to plan and coordinate influencer-created content across a brand’s social + digital ecosystem and collaborate closely with third parties to bring that content to life. 

• Understanding of various quantitative and qualitative filters and benchmarks that make someone influential for a given brand, service, category or sector. Advises clients on when best to leverage different influencer tiers and verticals using data. 

• Experience activating influencers across platforms and spaces. Understands the importance of mutual value exchange in crafting campaigns, whether earned, sponsored, or experiential.  

• Ability to give strategic direction to influencers whether organic, earne