Director, Paid Media

Resolute – Account Director, Paid Media

The Company

Resolute is a data driven media and measurement agency.  Resolute has deep expertise in paid media, website analytics, search engine marketing, and performance marketing.  Its data-first approach to audience intelligence, customer acquisition and brand engagement has delivered sophisticated paid media solutions for some of the world's leading companies and brands. Resolute is a separate agency within The Weber Shandwick Collective (TWSC), a leading global communications and engagement group in 77 cities across 31 countries, with a network extending to 129 cities in 81 countries. The collective’s diverse team of strategists, analysts, and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work.  Weber Shandwick is part of the Interpublic Group (NYSE: IPG). 

 

Roles and Responsibilities

The Account Director, Paid Media, is a management position accountable for all aspects of assigned clients’ paid media programs. The Account Director is responsible for managing a team and developing, executing, and monitoring strategic and tactical cross-channel media plans for clients.

Media Strategy and Planning

• Successfully build, grow and “own” client relationships. Understand their business and their needs and help them achieve their objectives, building a strong relationship and ultimately growing the business
• Lead strategic and tactical planning activities. Accountable for developing, implementing and maintaining media plans that deliver against client objectives and strategies
• Evaluate recommendations and presentations before they are sent to the client, and maintain quality control on daily workflow and media team processes
• Manage and be accountable for client budgets and timelines, oversee reports and client billing
• Assist in the negotiation of media contracts and programs/opportunities to ensure maximum leverage is applied
• Proactively investigate media opportunities and craft well-supported, articulate POVs to present to client
• Keep abreast of media and industry trends that impact your client’s business

Team Leadership

• Manage and develop a team of direct reports. Maintain the workload of your team, delegating tasks and responsibilities to ensure the most productive and effective use of each person’s skills, while motivating their interests and challenging them
• Train direct reports in media and marketing disciplines as well as in the specifics of the client’s business and industry
• Work closely with team to set brand strategies and develop media plans
• Accurately, objectively and constructively evaluate performance of direct reports
• Assist in training, mentoring, developing, and evaluating existing team members, as well as interviewing and hiring new team members
• Foster an environment which encourages intelligent risk taking, innovation and creativity

Agency Growth and Operations

• Exhibit ambition by driving agency thought leadership and new business
• Actively participate in new business pitches
• Help own the financial aspects of your team – profitability by client, staffing needs, etc.
• Partner with Media and Finance operations as it relates to media billing
• Assist VP with media operations process and compliance of team members
  
  

Qualifications

• 8+ years of paid media experience with strong client and team leadership qualities, preferably with some experience in healthcare and pharmaceuticals
• Experience planning and buying across online and offline media channels
• Strong analytical skills and understanding of KPI’s and attribution
• Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers
• Experience working with media management tools (e.g. Mediaocean)

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $100,000- $130,000

Where an employee or prospective employee is paid within this range will depend on, among o