Senior Analyst, Data & Analytics

Business Overview 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. 

Position Overview

We are looking for you - dynamic, best-in-class talent - to join the Mediabrands team as a Senior Analyst, Client Solutions, Analytics. The Senior Analyst will have responsibility for campaign performance metrics as well as overall business process and network ecosystem data as it relates to defining, designing, and interpreting campaign results. The Senior Analyst will help clients track and measure campaign performances as well as develop reporting and recommendations for optimization. This role is focused on our pharmaceutical clients!

Responsibilities

• Provide meaningful insights for internal stakeholders as well as clients regarding areas such as brand health, cross-channel synergy, paid/owned/earned media, and consumer behavior
• Manipulation and analysis of large datasets from multiple sources, including proprietary agency analytics platform
• Summarizing advertising measurements such as reach and frequency, engagement rate, viewability, and fraud
• Accurately evaluate the effectiveness and performance of paid campaign advertising
• Develop and maintain dashboards, including the creation of charts or other visualizations through Tableau or other Business Intelligence platforms to illustrate campaign performance
• Coordinate between different teams, including Advertising Operations, Digital Partnerships, Paid Search and Paid Social teams for campaign trafficking and quality assurance
• Review media plans and placement taxonomy throughout the year especially during planning season
• Build strong relationships with vendors we work with, collect custom report data monthly and ensure partners follow the templates provided for processing
• Support development of KPIs and campaign goals as part of the measurement framework

Required Skills and Experience

• Strong background in digital analytics, understands the media landscape and reporting tools (DCM, Search Ads 360, Facebook Reporting, IAS, Innovid, Prisma, Google Analytics, Tableau, Datorama, Crossix, or Brand Study)
• Experience with data management, ETL process, using tools including SQ, Python, R, and/or Knime
• Familiar with site and floodlight tagging, UTM setup and QA to troubleshoot issues
• Proficient in Microsoft suite of products particularly PowerPoint and Excel, including advanced knowledge of pivot tables and complex formulas
• UM does not require candidates to have a college degree

Desired Skills and Experience

• 2+ years of experience in analytics function or related field
• Strong team player, ability to collaborate across teams to produce insights for reporting and client deliverables
• Strong interpersonal, written, and verbal communication skills
• Ability to help teams build and deliver impactful presentations to clients and internal teams
• Attention to detail and strong organizational skills, ability to manage multiple projects and workstreams
• Flexible and adaptable to changing client requests; experience working with clients
• Enjoys problem solving and finding solutions to help clients get answers they need
• Proactively looking for ways to improve processes and bring efficiency to the teams, updating existing processes and enhancing them with better ideas and solutions

We See You  

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