Sr Director, Global Brand Maximization

Who we are

Together, we’re on a mission to make good health more affordable and accessible, to help millions around the world enjoy healthier lives. It’s a mission that bonds our people across nearly 60 countries and a rich, diverse variety of nationalities and backgrounds. Working here means working with the world’s leading manufacturer of generic medicines, and the proud producer of many of the products on the World Health Organization’s Essential Medicines List. Today, at least 200 million people around the world take one of our medicines every single day. An amazing number, but we’re always looking for new ways to continue making a difference, and new people to make a difference with.

The opportunity

The Senior Director, Global Brand Maximization will lead the global vision of brands currently in the market and will be responsible for maximizing the value of these in-line products through Life Cycle Management and geographic expansion/coordination. This is a highly collaborative position requiring cross-regional and cross-functional leadership to drive growth and bring regional opportunities under a global umbrella. This role also requires strong analytic as well as marketing skills to understand where growth opportunities exist.

 

*This position can sit out of Teva's Parsippany, NJ or Amsterdam, NL offices.

How you’ll spend your day

Key responsibilities include:

• Global Brand Planning and Strategy. This role will lead the development of strategic global brand plans that bring together regional opportunities and lifecycle management under a global umbrella.
• Global Brand Team Leadership. Leadership of Global Brand Team(s) to prioritize regional opportunities and design strategic approach to globalization of assets. This requires cross functional and cross-regional leadership to drive globalization and expansion of key in-line assets.
• Lifecycle Management (LCM). Assess opportunities for follow-on indications and evaluate ways to optimize delivery through reformulations and devices. This includes cross-functional collaboration to execute on LCM strategy.
• Strategic Geographic Expansion & Launch Sequencing. This includes evaluation of regional/country opportunities and understanding of interconnections across markets to determine priorities.
• Regional and Country Sequencing. Prioritize key markets and determine launch sequencing.
• Cross-Functional, Cross-Regional leadership. Coordinate with Regions to ensure consistency and to share learnings. Partner with global insights and analytics. Collaborate with R&D as needed for Lifecycle Management. Lead Global Brand Team
• Market, Patient, Competitive, and Reimbursement Landscape Expertise. This role requires robust patient, market, competitive, and reimbursement understanding to inform brand strategy and business case analysis. Collaboration with the Global Insights & Analytics team is essential to mastering the commercial landscape, including competition, patient journeys, unmet needs, and reimbursement.
• Portfolio & Scenario Planning. This includes building brand forecasts and business cases in order to guide scenario planning and prioritization. Ability to conduct commercial assessments is essential.
• Market Access/Reimbursement. Build a global approach to pricing and reimbursement, including guidance to the regions to ensure alignment with brand global strategy. Build reimbursement framework and global value proposition. Inform pricing guidance. Understand interconnections between markets to guide market access decisions.
• Manage annual business planning processes. Includes Brand Planning, Long Range Planning, Portfolio Review, and Annual Operating Planning. 
• Drive governance deliverables and recommendations.

Your experience and qualifications

Education and Experience:

• BA/BS required; advanced degree preferred.
• Minimum 15 years of experience in the healthcare or pharmaceutical industry, with a minimum of 5 years of global marketing experience (Regional experience may also be considered)
• Experience working on successful global in-line brands.
• Experience leading global brand teams.
• Global marketing expertise
• Global and regional launch experience
• Brand planning expertise

 

Business and Leadership Skills:

• Strategic Mindset and 
• Highly collaborative with experience working closely with Regional Leadership and Project Leadership.
• Strong communication and presentation skills; Executive level presence.
• Ability to lead cross-functional partners without direct reporting structure.
• Mastery of the development of brands and brand strategy, including positioning, segmentation, and branding for pipeline assets.
• Excellent problem-solving