Brand Marketing Specialist | Skillab

Online education is an area of explosive startups and investments. By 2025, the global EdTech market will be worth more than $400 billion.

Our team started 8 years ago and we are already EdTech leaders in Eastern Europe.

In 2020, we entered the European market, and now we are actively working on projects in Ukraine, Romania, Poland, Turkey, Hungary, and the Czech Republic.

Our achievements in the chronology:

• 2015 — the first online course for HR specialists
• 2019 — Skvot school for creative professions and entering the US market with ELVTR
• 2020 — we’ve launched robot_dreams (course on IT topics, Data Science and Machine Learning)
• 2022 — current projects in Ukraine, Romania, Poland, the Czech Republic, Turkey, Hungary and the USA
• 2023 – offices in Germany and the United Kingdom

During this time, we have launched more than 568+ courses and taught 115,000+ students from more than 50 countries.

What can you expect from us in the near future?

• 2023 — expansion of the network of courses and development of our projects
• 2024 — the status of the largest educational project in Europe
• Soon — transition to the Unicorn status 🦄

Right now, for Skillab — our Romanian department, we are looking for a brilliant Brand Marketing Specialist to develop a brand strategy for a company, ensure brand consistency, and identify potential areas for brand-building of Skillab on the Romanian market.

You will realize your potential in the following areas:

• Conducting consumer and market research.
• Identifying how our brand is currently positioned in the market.
• Designing a research-based brand strategy.
• Communicating our brand personality internally.
• Anticipating consumer trends and keeping our brand up to date.
• Aligning content and brand goals with marketing, advertising and creative departments .
• Managing content and information sharing between departments.
• Giving direction for product packaging, web design, marketing copy materials, logos, advertisements and visuals.
• Improving the customer's experience.
• Building relationships with influencers, journalists, partners and media outlets.

Requirements

Skill pack for high-quality performance:

• Proficient in Romanian and at least B2 in English.
• 1-2 years of experience in a Marketing or PR role.
• Experience with brand management and public relations.
• Knowledge of market research and analysis techniques.
• Familiarity with social media and digital marketing platforms.
• Strong communication and organizational skills.
• Strong interpersonal skills and the ability to build and maintain relationships with media outlets and influencers.
• Ability to work independently and manage multiple projects simultaneously.
• Detail-oriented mindset, with strong analytical and problem-solving skills.

Nice to have but not obligatory:

• Exceptional writing, editing, and proofreading skills.
• Experience with graphic design, web design, or video production.
• Master’s degree in marketing, advertising, or related field.

Benefits

In addition to huge ambitions and a global goal, you will find:

• Full-time hybrid work in a comfortable office in Bucharest with all of the amenities to make you feel most comfortable and productive at work.
• Free access to all our courses in all languages after the probation period.
• We provide 50% off for the gym, swimming pool, yoga, English classes and external courses.
• We cover 500 USD of your new laptop after one year of working with us.

And now to non-material benefits:

• Freedom of creativity. We support cool results and non-standard approaches. Offer your ideas, and we'll think about how to implement them together.
• A close-knit team where everyone remembers their first day.
• An atmosphere of dynamic work and changes for the better.
• An international environment that is changing education on a global scale.

Our recruitment process is transparent and clear: an interview with our Global Recruiter in English — an online assessment — a meeting with Skillab CEO. After that, if the match happens, an offer is in your mail.

Feel the common vibe?

Don't waste your time. Apply and let's get to know each other!