VP, Programmatic

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. 

Position Summary

Who you are: As the VP, you are responsible for the oversight of digital performance channels and activation teams with a deep knowledge of Programmatic. You are responsible for strategic vision, growth plans and roadmap of this channel. As a key partner to the SVP, you oversee a holistic strategy focused on driving efficiency and integration across organic and paid search. In partnership with the SVP, you will ensure search integration with other media channels and acquisition marketing efforts. This will lead to consistent, progressive approaches to solving client challenges, delivering optimizations and seizing opportunities while driving client expansion and growth for KINESSO. As the VP, you are charged with revenue growth, team development and setting the stage for innovative approaches to search. You will be ultimately responsible for high quality, project delivery on all client initiatives.

Responsibilities

• Partner with SVP to find and deploy relevant organic growth opportunities within clients managed
• Establish strategy, account plans and overall direction for digital programs delivering on client goals/KPIs
• Orchestrate strategic workflow with the day-to-day teams to drive high quality execution rooted in best practices
• Own relationships with internal teams and key platform partners to deliver best-in-class solutions. Responsible for maintaining strong relationships with clients and agency partners
• Promote the best working environment to help boost teamwork, morale and productivity. Drive growth for direct reports through goal setting, pathing, training, and providing opportunities to expand their skillset
• Own strategic annual plan with clients to build on objectives and provide quarterly assessments and updates
• Supports operational needs and serves as an escalation point. Ownership of scope development and negotiations, financial forecasting, account profitability and team resource management. Successfully manage multiple clients and/or brands as well different subsets of teams
• Responsible for developing long-term objectives and relationship roadmap with strategic partners i.e., how we are advancing Social product
• Keeps current with new developments both in the industry and at the agency
• Crafts appropriate client strategies, POVs, and thought leadership to elevate the product

Required Skills & Experience

• Superior analytical skills, strategic thinking, communication and presentation skills with the ability to present to C-level executives
• Demonstrated understanding of 3rd party tools, management platforms and analytics suites.
• Ability to judge and quantify results of media efforts placed on behalf of our clients (i.e., understand/describe impact of results, compare actual results to needs of client) and the ability to translate this data into a story
• Proven ability to represent company philosophies and expertise to external parties, including clients and partner agencies
• Experience in growing, managing and inspiring internal Search teams; strong leadership and administrative skills. Fosters an environment that enables action and drives retention
• Extensive experience, including a strong, established history of agency experience leading Social marketing teams
• Proficient in Microsoft Office

Desired Skills & Experience

• Continued enthusiasm to