Senior Specialist - POD Marketing (Las Vegas)

The Sr. Specialist – Marketing Pod performs on going tasks to support the Pod team in developing and executing marketing strategies for a subset of grouped properties.

The following are key responsibilities of the Marketing Coordinator role:

·         Act as a project owner for assigned marketing jobs:

o    Manage project lifecycle from ideation to deployment in a timely manner

o    Initiate and expedite workflow process through Salesforce marketing process tool

o    Maintain and review marketing calendars

o    Lead recurring calls to discuss tracking and marketing jobs set up for the entire POD

o    Ensure expenses for the event are within budget and strategic initiatives

o    Set up guests criteria, offer values, and makes changes based on manager/director direction

o    Set up coupon structure and offer details based on manager/director direction

o    Coordinate with on-site marketing team to track execution of marketing activities and ensuring all execution issues resolved

o    Tracking inputs and feedback from other marketing functions on calendar plans

o    Manage post event follow ups and reconcile expenses

o    Make improvements to templates and processes and creates tools in support of business needs

·         Complete execution details for assigned marketing jobs:

o    Develop event and offer details for assigned marketing jobs in conjunction with property partners and POD leadership

o    Review rules and regulations for Events and Promotions and works with property partners to ensure accurate details and submission to regulatory agencies.

o    Actively work with Advantage Promotional Systems (APS) software team and property partners in the requesting, development and testing of APS programs.

o    Source and submit purchase orders for gifts/ gift cards/ cars needed for event execution

o    Handle contracts with 3rd party vendors

o    Develop and maintain basic relationships with vendors essential to completing the jobs both internal and external

·         Manage communication messaging:

o    Develop mail plan for subset of properties

o    Develop creative guidance and layouts for mail pieces

o    Draft value proposition and compelling copy

o    Review, provide critical creative feedback

o    Approve marketing material based on factual job details and basic creative guidance

o    Create and maintain media grids

·         Serves as senior “go to�? person for the team:

o    Train new team members and answers questions from existing team members

o    Assist with assignments of marketing jobs to the team

o    Reviews proformas and counts if manager is not available

·         Work with peers within and across Pod teams to ensure collaboration and best practice sharing across Pods. Pod Coordinators interface and interact with the following groups:

o    Enterprise wide Property Events Team

o    DM Team

o    Audit

o    Analytics

o    Property Senior Marketing Leaders

o    External Vendor Group

o    Internal Service Group

o    Studio

o    Brand

·         All other duties as assigned

Qualifications:

Education and Experience

·        Bachelor’s Degree in Marketing or related field preferred

·        One year previous Marketing experience within the Casino industry

•      Computer literate; experience working with Salesforce products a plus.

•      Must be able to organize and maintain a wide variety of activities in a multi-tasking fast-paced environment

•      Minimum 21 years of age

Desired Qualities

·        Excellent interpersonal, communication, team building and problem-solving skills are required

·        Strong organizational skills and attention to detail

·        Understanding of business acumen necessary to troubleshoot and solve problems with moderate guidance from supervisor

·        Demonstrated ability to multi-task and prioritize activities

·        Must successfully be able to p