Sr Sponsorships Activation & PR Specialist

Job Title                             Sr. Sponsorships Activation & PR Specialist

Department / Division      Amway Brand / Marketing

Salary Grade                     EX2_16

Salary Range:                    $96,182 - $118,813

Location                             Ada, MI

*Note: This position is an office role, and you must be able to report in-person to Ada on Mondays through Thursdays, with Friday as a remote option

 

What we’re looking for

Amway is looking for a Sponsorships Activation & PR Specialist who will play a critical role in managing the company’s global sponsorship activation strategy and headquarter efforts. This person will also support our PR function as the primary owner of the media monitoring platform and daily media analysis to help inform day-to-day PR and crisis efforts.

 

The primary responsibility of this individual will be to support the team in setting the overall sponsorship strategy and direction, and owning execution of that strategy including management of Amway's corporate sponsorship engagements. Secondarily, this individual will be responsible for supporting our PR function with monitoring news and social media coverage, identifying key trends and potential issues, developing regular reports, and supporting core PR activities such as writing press releases and talking points. This role plays a key part in bringing sponsorships to life internally and externally by owning responsibility for the sponsorship function and execution against strategy, coordinating deliverables, timelines, communications and other materials. They will also maintain relationships with our sponsored partners.

 

As a global organization, this person will help our team provide foundational sponsorship and PR support to global affiliate teams as well as our headquarters team.

 

This position is ideal for a seasoned sponsorship activation professional with strong planning, executing and communication skills. Ideally this person will also have entry-level PR experience and strong writing capabilities; will be detail-oriented and highly collaborative. Someone with strong sponsorship execution, sound judgment, and an interest in corporate reputation and PR will do well in this role. This team carries a lot of responsibility at our large, global corporation and is expected to move quickly with effective results.

 

Key Responsibilities

Sponsorship Management and Activation

• Own the global Amway sponsorship strategy and responsible for Amway headquarters to execute against that strategy.
• Responsible for training affiliate partners on our sponsorship strategy, framework, best practices and guidelines while also helping enforce those guidelines to enable alignment.
• Manage the review of sponsorships and help leadership decide which sponsorships are fitting for Amway as measured against its strategy.
• Develop plans to execute against Amway headquarters’ agreed upon sponsorships.
• Ensure sponsorships are executed consistently, efficiently, and in alignment with our corporate sponsorship strategy.
• Manage day‑to‑day activation needs, including bringing sponsorship strategies to life through coordination of events, content, branding, and promotional elements tied to sponsorship agreements.
• Communicate sponsorships and sponsorship activation moments to key stakeholders across the company.
• Help maintain relationships with our sponsored partners.
• Manage activation timelines, calendars, and checklists to ensure deliverables are met on time and aligned with contractual obligations.
• Coordinate with internal teams (PR, brand, marketing, legal, procurement, and events) to execute sponsorship-related activities.
• Lead activation at sponsored events, including pre‑event planning, on‑site or virtual support, and post‑event follow‑up as needed.

Media Monitoring & Analysis

• Serve as the primary administrator and daily user of the company’s media monitoring platform.
• Monitor global media coverage, including traditional media, digital news, and social media channels, to identify relevant brand, issue, and industry conversations.
• Quickly flag potential reputational risks, emerging issues, and high-impact coverage to PR and other key stakeholders