MD Head of Digital Acquisition & Personalization - USPB - IRVING

About Citi:
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments, and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

As a bank with a brain and a soul, Citi creates economic value that is systemically responsible and in our clients’ best interests. As a financial institution that touches every region of the world and every sector that shapes your daily life, our Enterprise Operations & Technology teams are charged with a mission that rivals any large tech company. Our technology solutions are the foundations of everything we do from keeping the bank safe, managing global resources, and providing the technical tools our workers need to be successful to designing our digital architecture and ensuring our platforms provide a first-class customer experience. We reimagine client and partner experiences to deliver excellence through secure, reliable, and efficient services.

Our commitment to diversity includes a workforce that represents the clients we serve from all walks of life, backgrounds, and origins. We foster an environment where the best people want to work. We value and demand respect for others, promote individuals based on merit, and ensure opportunities for personal development are widely available to all. Ideal candidates are innovators with well-rounded backgrounds who bring their authentic selves to work and complement our culture of delivering results with pride. If you are a problem solver who seeks passion in your work, come join us. We’ll enable growth and progress together.
 

Overview of the Role:

The Head of Digital Acquisitions will be responsible for identifying digital growth opportunities within Personal Banking and Wealth Management Technology (PBWMT) to increase acquisitions and enhance the overall product platform. This team will drive transformation towards innovative technical thought leadership and cutting-edge application development approaches in efforts to develop Multi Relationship Customers (MRC). The Head of Digital Acquisitions will manage multiple agile teams of engineers to create a feature rich, efficient, and scalable digital experience through Citi’s consumer and small business portfolio. This role will be responsible to develop, drive, and implement product growth with our partners that will scale and differentiate our financial offerings and serves as face of Citi technology as a primary relationship or account manager. This leader will be responsible for owning technology product and service performance as delivered to the client.

Objective:

We're looking for visionary “renaissance” leader with an entrepreneurial mindset who has the experience of creating, communicating, and executing a unifying vision, a senior technologist with exceptional technical, leadership, experience, and communication abilities to influence change at all levels of the organization.  This individual will serve as a disrupter within the industry elevating requirements to drive our strategy throughout the organization. Developing and leading a team of ambitious strategists and building strong and collaborative relationships with senior leaders and key stakeholders to drive the vision forward is essential.  An ideal candidate will be comfortable with not only leading and influencing but also diving into the technical weeds and rolling up her/his/their sleeves.  The role will report directly to the PBWMT Head of Digital.

Priorities Include:

• Define and execute go-to-market strategies and develop cross-channel campaigns that measurably increase digital acquisitions and product growth to encourage Multi Relationship Customers (MRC)
• Collaborate closely with marketing and compliance partners on key campaigns to ensure targeting, pricing, and offer strategies align with the overarching strategic vision and desired portfolio economics to optimize acquisitions
• Work with the business to build out a net new digital acquisitions strategy for the small business portfolio. This will also require partnering with architecture in vendor selection, detail design etc.
• Partner with business leaders to define the vision, mission, and focus for digital products to address the key needs of our customers
• Set objectives, key risks, and metrics to measure the success of new customer acquisitions, products, and experiences put into the market
• Drive new acquisitions and product usage to encourage customers to leverage Citi as a multi relationship channel for their financial needs
• Partner closely with various li