Optical Business Advisor

Serve as a trusted advisor, offering strategic support and expert guidance to help businesses/practices leverage their strengths and achieve their goals. Proactively identify members’ needs and challenges, drawing on optical industry knowledge to develop tailored solutions and provide relevant resources. Collaborate with internal colleagues to deliver education, solutions, and tools that enhance member experience, boost engagement, and drive positive outcomes. Provide thoughtful feedback that addresses member needs, ensuring satisfaction and long-term retention. Analyze data to uncover actionable insights, optimize processes, and support strategic decision-making for members. Improve business/practice operations by delivering recommendations and resources that increase efficiency, improve exam and capture rates, elevate sales, and reduce costs.

Advise member businesses on frame board allocation, eyewear assortment, price point strategy, and visual display to enhance the patient eyewear buying experience

Work with member businesses on selling strategies and handoffs from doctor to optician

Provide feedback and resources to improve workflow, elevate exam and capture rates, optimize sales, and reduce costs

Conduct data analysis to assess optical business performance and collaborate with other advisors in discovering and understanding each member’s unique business objectives and needs

Analyze data and underlying optical business processes to identify patterns, inefficiencies, and opportunities for improvement

Present dashboards that visualize complex data sets; compare findings to industry benchmarks and work with business unit or practice on their strategy

Research and develop unique resources and recommendations based on specific business unit and/or practice needs

Identify business challenges and provide resources to address needs, partnering with external vendors to offer relevant solutions

Deliver data-driven business insights by analyzing key metrics and customer trends to inform decision-making

Advise members on business opportunities and determine relevant solutions that improve business operations, increase revenue, and contribute to growth and success

Analyze business operations, requirements, needs, and goals; identify opportunities to enhance efficiency and improve operations

Identify industry challenges and offer process or technical solutions to guide leaders to make informed transformation-driven decisions

Provide recommendations on business process improvements and industry best practices, how to achieve long-term growth, reduce operational costs, etc

Teach or facilitate training and educational sessions, present webinars, and create content articles

Job Specifications

Typically has the following skills or abilities:

Bachelor’s degree in Business Management or other related fields or equivalent experience

6+ years of experience in optometry, business development, optical retail management, or eyecare industry operations

Familiarity with optical products and understanding of KPIs (e.g., capture rate, revenue per patient, etc.)

Capable of performing business assessments and identifying profit opportunities

Analytical and strategic problem solver and decision maker showing balanced consideration of business issues, risks, and rewards

Ability to elicit cooperation, motivate others, and drive results without direct authority

Strong business aptitude to support envisioning work, strategic planning, and measuring results

Excellent verbal communication and presentation skills to address groups and facilitate discussions

For roles that are remote (i.e., Work From Home (WFM)) or hybrid (i.e., partial onsite at a VSP location and WFM), must demonstrate a high level of engagement in virtual environments, including maintaining camera presence during meetings to support effective communication and team alignment

#LI-VISIONCARE

Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please click here. 

Salary Ranges: